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Information contained in this news release is current as of the date of the press announcement, but may be subject to change without prior notice.

October 23 , 2007

Hitachi Introduces Ultra Thin LCD TV - The UT Series

World's Thinnest 35mm*1 TV Brings Freedom of Placement with Optional Wireless Unit


Tokyo, October 23, 2007 --- Hitachi, Ltd. (NYSE: HIT / TSE: 6501) today announced that it has developed a 35mm*1 thin LCD monitor by adopting the newly achieved ultra thin LCD panel module*2 and by renewing power circuit and frame structure. The combination of the monitor and the separate media station gives consumers freedom of placement of the TV. The new LCD TV's, named the UT series, will be available in Japan beginning mid-December 2007.

The UT series is designed to free customers from restrictions of where to place the TV. The monitor of the UT series, which is 35mm thin, is more than just a TV suitable to be hung on a wall. By separating the media station from the monitor, the UT series provides consumers with a range of options for placement throughout the home, as well as ease in connecting with other consumer electronic equipments. The monitor and media station can be connected via the optional wireless unit to bring even more range in placement. The UT series will cast aside the stereotypic image that a TV should be placed against or even near a wall. The back of the monitor is well proportioned so that it can be viewed from any angle. Furthermore, the 32-inch size comes in four colors variations - black, white, red (limited production) and blue (limited production). The media station has Hitachi's unique "iV Pocket," which can record high definition broadcasting on a optional removable hard disc drive "iVDR*3-S".

Model, Price, Introduction (for Japan Market)

Ultra thin LCD TV
Resolution Model Name Introduction Estimated
Retail Price
Initial Production
Q'ty per Month
32" 1366x768 UT32-HV700B
Mid /
Open 15,000
37" 1920x1080 UT37-XV700 February 2008 Open 10,000
42" 1920x1080 UT42-XV700 April 2008 Open 10,000
  • *:limited production

Background and Aim of Development

The environment and quality of broadcasting has improved dramatically within the past decade, bringing new value and demands to TV both from the content and the product side. The integration of broadcasting and communication is expected to accelerate.
TV sets dominate a significant place in the home environment. However, customers have been facing restraints, such as wiring, connection requirements or even coordination with furniture.
Hitachi has developed a TV from a product feature and home environment point of view, which has ultimately resulted in the "freedom of placement" concept. The "freedom of placement" goes beyond where to put the TV. It is designed for the customer to produce the best viewing style. Hitachi will continue to seek high picture quality, high performance, and to develop new technologies that bring revolution and joy to our customer's home.

As of October 23, 2007 in high definition LCD-TV for consumers. 35mm is the measurement of the thinnest area.
IPS alpha panels for
UT32-HV700B/UT32-HV700W/UT32-HV700R/UT32-HV700A and
UT37-XV700 are produced by IPS Alpha Technology, Ltd.
"iVDR" (Information Versatile Disk for Removable usage) is a trademark that indicates iVDR Technology Standard compliance.
"iVDR-S" stands for "iVDR-Secure type complying the iVDR Standard of contents protection technology (SAFIA)
"iVDR-S" which is an removable HDD with SAFIA content protection technology is necessary for recording digital broadcasting.

Product Introduction Website

About Hitachi, Ltd.

Hitachi, Ltd., (NYSE: HIT / TSE: 6501), headquartered in Tokyo, Japan, is a leading global electronics company with approximately 384,000 employees worldwide. Fiscal 2006 (ended March 31, 2007) consolidated revenues totaled 10,247 billion yen ($86.8 billion). The company offers a wide range of systems, products and services in market sectors including information systems, electronic devices, power and industrial systems, consumer products, materials and financial services. For more information on Hitachi, please visit the company's website

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