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Information contained in this news release is current as of the date of the press announcement, but may be subject to change without prior notice.
October 19, 2012
-Retail store pilot test achieve 15％ increase in average sales per customer-
Tokyo, October 19, 2012 - Hitachi, Ltd. (TSE:6501, "Hitachi") and Hitachi High-Technologies Corporation (TSE:8036, "Hitachi High-Tech") today announced the development of big data analytics technology to help identify effective measures to improve business performance based on behavioral data collected from employees and customers using badge style sensors and business performance data such as POS data*1. In a retail store pilot test, employees were re-positioned within the store based on an analysis of 10-days of POS data and employee/customer behavioral data. Results showed a 15％ improvement in average sales per customer, confirming the effectiveness of the big data analytics technology in assisting business performance improvements.
Business performance is affected by various factors including corporate activity, employee and customer behavior, and the external environment. If that huge amount of data can be collected and analyzed, clues hidden in the data may help identify effective measures to improve business performance. In 2007, Hitachi developed the "Business Microscope", a behavior measurement system based on a "sensor-net badge"*2and has successfully applied it to the collection and visualization of employee communication and activity in companies. From 2009, a solution service for organizational reform was developed based on the "Business Microscope," and to-date, over one million days of human behavior and big data consisting of 10 tera (1012) data items have been collected.
The analytics technology developed uses big data related to employee and customer behavior and business performance data to help identify measures to improve business performance. Features of the technology developed and the results of the pilot test are as described below.
Hitachi and Hitachi High-Tech, will continue to promote the development of products and services and using this analytics system, provide big-data related business for a wide range of services and operations beginning with distribution and retail.
Hitachi, Ltd. (TSE: 6501), headquartered in Tokyo, Japan, is a leading global electronics company with approximately 320,000 employees worldwide. Fiscal 2011 (ended March 31, 2012) consolidated revenues totaled 9,665 billion yen ($117.8 billion). Hitachi is focusing more than ever on the Social Innovation Business, which includes information and telecommunication systems, power systems, industrial, transportation and urban development systems, as well as the sophisticated materials and key devices that support them.
For more information on Hitachi, please visit the company's website at http://www.hitachi.com.
Hitachi High-Technologies Corporation (TSE: 8036), headquartered in Tokyo, Japan, conducts wide-ranging operations from a worldwide network of bases, employing approximately 10,000 employees globally. Hitachi High-Tech reported consolidated net sales of 645.9 billion yen ($7.9 billion) and operating income of 25.5 billion yen ($310 million) in fiscal 2011 (ended March 31, 2012). With core strengths in Electronic Device Systems, Fine Technology Systems, Science and Medical Systems, Industrial and IT systems, and Advanced Industrial Products, Hitachi High-Tech aspires to become a global leader in high-tech solutions as a business creation company by leveraging synergies between its trading and manufacturing capabilities. For more information on Hitachi High-Tech, visit the Company's website at http://www.hitachi-hitec.com/global/index.html.