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News Release

June 2, 1997

Hitachi to Release Industry's Highest Density 30-MB " CompactFlash(TM)" Miniature Flash Memory Card, and 15-MB and 8-MB CompactFlash(TM) Cards

- 70% Lower Current Consumption (standby mode) compared to Hitachi's existing CF Cards -

Hitachi, Ltd. announced the release of three new CompactFlash(TM)(CF*1) miniature flash memory cards, the 30-MB HB286030C2, the 15-MB HB286015C2, and the 8-MB HB286008C2. Sample shipments will begin on June 3, 1997 in Japan. This 30-MB capacity corresponds to an ability to store over 100 images in a 1-million-pixel high-resolution digital camera, and since these products consume 70% less current in standby mode than Hitachi's existing CF products, they feature both increased capacity and reduced power.

The CF standard not only features low power for the reduced battery consumption required in portable equipment together with high portability due to the postage stamp size, but also features extremely high compatibility ("card edge compatibility") with existing systems, since it has PC-ATA(*2)and True-IDE (* 3) standard bus interface specifications. This means that the CF format is extremely likely to be widely adopted as the mainstream removable storage medium for future multimedia equipment, including both portable information equipment such as PDAs, hand-held personal computers, and digital still cameras, which will be used as multimedia terminals in the future and as a video storage medium in digital camcorders.

Digital still cameras have exhibited phenomenal market growth recently. Although early products used built-in flash memory chips for storage, more recently, products that feature removable flash memory cards have become the mainstream. Moreover, with consumers looking for resolution comparable to that of photographic film, Hitachi expects that CCDs(*4) with higher pixel counts will increase and that the mainstream in this area will soon shift from SVGA(*5) to XGA(*6) resolution, corresponding to an increase from 800,000 to one million pixels. Since the amount of information that a digital still camera must handle increases with the number of pixels, the capacity of CF cards used to store that information has to be increased. To realize the same capacity in terms of number of images, namely 30 images in a standard card and 100 images in an optional card, requires card capacities of 8 MB for the standard card and 30 MB for the optional card.

These cards will also prove useful in miniature portable information equipment, where there are now products that have specifications compatible with those of operating systems, such as a Windows(R) CE(*7). CF cards will be necessary both as a means for exchanging information with PCs, and for storage in applications that require large storage capacities.

Hitachi has already developed and is mass-producing the company's 15-MB CF cards. The release of the new 30-MB HB 286030C2, the 15-MB HB 286015C2, and the 8-MB HB286008C2 CF products is designed to provide increased capacities and to strengthen the product line.

All three products use Hitachi's 64-Mbit AND-type flash memory chip, and a controller circuit that requires only two chips as opposed to the three required by the controller used in the existing 15-MB CF product. Using stacked mounting technology, in which TCP(*8) ultrathin form factor packages are stacked in two layers in the empty space and in the flash memory space, enabled a total of four 64-Mbit flash memory chips to be mounted in two layers, thereby making it possible to achieve a 30-MB capacity in a CF card for the first time. Additionally, implementing the controller in only two chips allows these products to achieve a 70% reduction in standby mode current consumption, and a 20% reduction in normal operating mode. This can contribute to the increased battery lifetimes required in portable equipment. Future developments in this area will include a 45-MB CF card to respond to needs for even larger capacities.

Note
1. CompactFlash is a trademark of SanDisk Corporation, and is licensed to CFA (CompactFlash Association).
2. PC-ATA: Formally, the PC card ATA specification.
This is the ATA (advanced technology attachment) specification of the card specifications specified by the PCMCIA (Personal Computer Memory Card Association).
3. True-IDE: True integrated device electronics.
4. CCD: Charge coupled device
5. SVGA: Super video graphic array. A display resolution standard with a resolution of 800 by 600 dots.
6. XGA: Extended graphic array. XGA is a trademark of International Business Machines, Inc. XGA has a resolution of 1024 by 768 dots.
7. Windows is a registered trademark of Microsoft Corporation.
8. TCP: Tape carrier package

Application Product Examples
- Digital still cameras
- PDAs, hand-held personal computers, and other portable information equipment
- Solid-state recorders and similar products

Pricing in Japan
Catalog No Capacity Sample Price (Yen)
HD286008C2 8 MB 42,000
HD286015C2 15 MB 60,000
HD286030C2 30 MB 117,000

Specifications
Item Specification
Capacity 8 MB 15 MB 30 MB
Operating voltage 3.3 volts, 5 volts 3.3 volts, 5 volts 3.3 volts, 5 volts
Data transfer rate 250 kbytes/second 400 kbytes/second 400 kbytes/second
Current drain Sleep mode 0.3 mA (at 3.3 volts) 0.3 mA (at 3.3 volts) 0.3 mA (at 3.3 volts)
Read/write 40 mA (at 3.3 volts) 40 mA (at 3.3 volts) 40 mA (at 3.3 volts)
Structure 64-Mbit AND-type flash memory+
Controller (Two chips: an H8/300H Series microcomputer and a gate array)
Package Conforms to the CompactFlash specifications.
42.8 x 36.4 x 3.3 mm 50 pins
Interface specifications PC card ATA
True IDE mode


WRITTEN BY Secretary's Office
All Rights Reserved, Copyright (C) 1997, Hitachi, Ltd.