Hitachi,Ltd. today announced "Inspire the Next" as the display concept, at the 
CEATEC JAPAN 2000.

As the 21st century draws near, there is something remarkable in the growth of the 
multimedia society and the change of the times, which are both powered by the current 
wave of digitization. In keeping with this, new needs to improve lifestyles are becoming 
apparent, and a revolution in the fields of telecommunication, information and imaging 
is sought to satisfy those needs.

In April this year, Hitachi began brand management. With "Inspire the Next" as its 
corporate statement, Hitachi aims to create "a lively society in the next age."

At CEATEC Japan 2000, the largest information and media event in Japan and Asia in 
the fields of telecommunication, information and imaging, Hitachi, with 
"Inspire the Next" as its theme, will introduce products and solutions that will 
realize this lively society on three exhibition stages: Business, Lifestyle and 
Industry.  

Below is an outline of these three stages:

Business stage
The Business stage's theme "Best Solution Partner in Next Society" concentrating on 
the network era, will see Hitachi creating net business for customers with total 
solutions ranging from applications to iDCs (Internet data centers) to platforms. 
Major exhibits:

 Rapid Web Integration [e-Transformation Service]
 Inter-Enterprise Business Media Service TWX-21
 Electronic Mall System Provision Service (Mall·e-shop ASP )
 Storage Solution(SAN)
 System Management Solution (JP1 Version 6)

 
Lifestyle stage
 "Your Digital Life NAVIGATOR," the theme of the Lifestyle stage, has the world's 
first DVD-CAM (DVD Camcorder) which utilizes DVD-RAMs as recording media.  It also 
has the "Plasma TV" which realizes breathtaking visuals through BS digital media 
offerings.  This "navigation" will offer, in the near future, a visual information 
lifestyle to customers. 
Major exhibits:

 DVD Camcorder
 DVD-RAM Drive
 Plasma TV
 PC Prius Series
 PC&AV LCD Display :Prius View

Industry stage
 "Welcome to Super H World," the Industry stage's theme, introduces Hitachi's 
latest electronics including the new microcomputer product, SH-5, of the Super 
H Series, which are used in a variety of digital equipment, the core of the 
multimedia society. 
Major exhibits:

  Super H RISC Engine
  SOCplanner(pronounced "S-O-Cplanner") System LSI Platform
  Flash Meomory Card
  Plastic Optical Fiber(POF)?compatible Module
  LCD Display


Hitachi, Ltd., headquartered in Tokyo, Japan, is one of the world's leading global 
electronics companies, with fiscal 1999 (ended March 31, 2000) consolidated sales 
of 8,001 billion yen ($75.5 billion*). The company manufactures and markets a wide 
range of products, including computers, semiconductors, consumer products and power 
and industrial equipment. For more information on Hitachi, Ltd., 
please visit Hitachi's Web site at URL:http://www.hitachi.co.jp.
* At an exchange rate of 106 yen to the dollar.