Tokyo, Japan, October 19, 2001 --- Hitachi, Ltd. (TSE:6501/NYSE:HIT)
today announced that, with rapid changes in the semiconductor market
leading to a worsening of its semiconductor business results, the
Company is implementing emergency management measures aimed at bringing
about an early improvement in the results of its semiconductor operations.
There will be a focus on streamlining the management resources of
the semiconductor business while vigorously implementing measures
for the future and carrying out extensive reforms of how the business
First, there will be a transition from managing the business as a
general manufacturer of semiconductors, to managing it as a group
of businesses that each specialize in specific core products.
Second, a business system will be constructed that makes profits less
susceptible to market conditions. This will mean focusing on a business
portfolio that is not readily affected by fluctuations in market conditions,
and changing to a structure that enables fixed costs to be cut and
that, during business slowdowns, enables costs to be flexibly reduced
by changing fixed costs to variable costs.
Hitachi is implementing these reforms with the aim of achieving an
early improvement in results that will move the semiconductor business
into the black in fiscal 2002, ending March 2003.
Selectivity and concentration in the semiconductor business
Hitachi will concentrate resources where it has strengths and the
markets are large, or in products and applications that have high
growth potential. The business portfolio will be comprised of an application-specific
business segment, and a commodity-product business segment. Hitachi
will select and concentrate such a product and an application that
will be achieved a top-three ranking in the worldwide marketplace.
In the application-specific business, the focus applications are mobile
and network systems, digital consumer products and car information
systems. Hitachi provides system solutions and application-specific
products to meet the needs of the leading enterprises.
Focusing products will be placed below. To expand sales and profits
of each of these products, young leaders will organize special projects
that encompass sales, development and manufacturing.
a) Expanding sales of F-ZTATTMmicrocontrollers
Resources will be concentrated to expand sales and profits of F-ZTAT
microcontrollers. The F-ZTAT is microcontrollers built-in flash memory.
Hitachi will concentrate on developing F-ZTAT products of H8 series
in the priority applications of optical disk products, PC peripheral
products, network systems, car accessories and home appliances. Hitachi
will concentrate on developing SuperHTM series
F-ZTAT products in the priority sectors of car engine power trains,
digital consumer products and industrial equipment. Along with this,
the development of products based on 0.18µm process line and
smaller will be accelerated. The number of product marketing personnel
will be increased. Project teams will be organized for North America,
Europe, Asia and Japan to enlarge market share on a worldwide market.
b) Strengthening development of application processors
Hitachi is strengthening development of the S-MAP(SuperH Mobile Application
Processor), with the aim of establishing it as a de facto standard.
For car information systems and digital consumer products, Hitachi
will develop application processors based on the SuperH family, and
provide corresponding software-based systems solutions
c) Focusing on memories for non-commodity products
Development resources are being shifted from multi-purpose memories
to non-commodity memories. Hitachi will focus on Stacked-CSP products
and MultiMediaCardTM (MMC) products with security
features. These products will be used mainly in next-generation mobile
phones with multimedia functions.
On the manufacturing side, the latest process technology will be used
to achieve volume production with high performance, short turnaround
times and lower costs at Trecenti Technologies, Inc. (TTI), (Hitachinaka
city, Ibaraki Prefecture), the N2 line in Naka (Hitachinaka city,
Ibaraki Prefecture) and Hitachi Nippon Steel Semiconductor Singapore
Pte. Ltd. (HNS) (Singapore).
a) Expanding the product lineup at TTI
With the world's first volume production operation to use 300 mm wafers,
TTI is a leading-edge facility with sub-0.18-µm line process
technology. From October 2001, production of systems LSIs, SuperH
microprocessors, F-ZTAT microcontrollers, flash memories, SRAMs and
other products will be started manufacturing at TTI.
b) Changing product lineup at HNS
In addition to providing Elpida Memory, Inc. with DRAMs, HNS has started
trial production of non-commodity products such as SRAMs, flash memories,
F-ZTAT microcontrollers, SuperH microprocessors, with volume production
scheduled to start manufacturing in 1st half
of fiscal 2002.
DRAM production at HNS will be reduced to match the demand. The number
of employees has been reduced from about 1300 at the end of March
2001, to about 1,000, and further cutbacks in the scale of operations
will be accompanied by further reduction in the size of the workforce.
Product groups to concentrate resources on will be selected from among
multi-purpose semiconductors(discretes, linear-ICs, diodes, etc) and
multi-purpose microprocessors. The lineups of the selected product
groups will be strengthened and improved to increase the range of
market coverage. Hitachi will establish new company including subsidiaries,
it will be established and consolidated to integrate design and manufacturing
of the products concerned, in order to strengthen development and
(1) Establishment of new company for multi-purpose semiconductors
A part of the Multi-Purpose Semiconductor Group and Hitachi Tohbu
Semiconductor, Ltd. (Takasaki city, Gumma Prefecture) will be consolidated
to establish a new company that integrates the development, design,
manufacturing and sales of multi-purpose semiconductors. The new company
is scheduled to be established in October 2002. The integration of
everything from development to sales will streamline the decision-making
process, enhance product developmental capabilities for customers.
The products that will be handled by the new company include analog
ICs, standard linears, high power amplifiers, standard logics, and
transistors. The sales target for fiscal 2004 is about 200 billion
yen, compared to sales of about 160 billion yen in fiscal 2000.
(2) Strengthening integration in the multi-purpose microcomputers
On October 1, an integrated organization for the design and manufacture
of multi-purpose microcomputers was established by consolidated the
multi-purpose microcomputer business and Hitachi Hokkai Semiconductor,
Ltd. (Kameda, Hokkaido). This is expected to produce sales of about
160 billion yen in fiscal 2004, compared to about 130 billion yen
in fiscal 2000.
Reorganizing manufacturing operations
Measures to streamline semiconductor business operations and improve
efficiency at manufacturing operations are being implemented to reduce
fixed costs and optimize production.
1.Consolidation and suspension of front-end manufacturing processing
With respect to front-end operations, to optimize utilization of TTI,
Naka N2 and HNS lines, production on older lines with low utilization
rates is being transferred to newer lines. As a result, by August
2002, the number of active lines will be reduced from 19 to 12. Details
of these moves are described below.
(1) Kofu operation's K6 line used to manufacture microprocessors for
IC cards was temporarily suspended in July 2001, and additionally
one more line will be transferred to another line in the same area
by August 2002. The line concerned is used for production of LCD drivers.
(2) At the Takasaki operation, production on one line will be transferred
to another line in the same area by December 2001. The line concerned
is used for production of RF ICs and logic ICs for consumer products.
(3) At the Kodaira operation, a prototype manufacturing line was closed
in September 2001.
(4) At Hitachi Hokkai Semiconductor, production of one production
line at the Tsugaru operation, and of another line at the Chitose
operation, will each be transferred to another of the company's lines,
by December 2001 and March 2002, respectively. H8 microprocessors
are among products the lines are used to produce.
(5) Naka operation's N1 line will be transferred to lines at Kofu
and elsewhere, by March 2002. The line is used in the production of
H8 microprocessors and ASICs.
2.Reduction of Back-end manufacturing processing bases
Reorganization and consolidation of back-end production bases will
reduce the number of bases from 13 to 8 by September 2002.
Along with this consolidation, operations will be shifted to back-end
manufacturing processing bases overseas. Specifically, back-end processing
of memory products, and of power transistors will be transferred to
Hitachi Semiconductor (Suzhou) Co.,Ltd. (HSSC) and Hitachi Semiconductor
(Malaysia) (HISEM). This will enable the merits of scale to be used
to reduce costs. A design center will be established within HISEM
to develop new linear products matched to the needs of Asian markets,
and to reduce costs. Details of these moves are described below.
(1) At Haguro Electronics Co., Ltd., the microprocessor back-end manufacturing
processing base at the Kubota works will be transferred to the area
of the parent company field, Hitachi Yonezawa Electronics, by March
(2) At Akita Electronics Co., Ltd., the memory back-end manufacturing
processing base at the Yuwa works will be transferred to Hitachi Yonezawa
Electronics Co., Ltd. by March 2002. Also, the manufacture of semiconductor
products at the Tenno works for customers outside Hitachi will be
transferred to the Yuwa works, and the Tenno works will be closed.
Akita Electronics, also, on April 1, 2002, will be reorganized to
an engineering company and a manufacturing subsidiary that produces
semiconductors for outside customers.
(3) The back-end manufacturing processing base at the Tsugaru facility
of Hitachi Hi Components, Ltd. will be transferred to the head-office
works, by March 2002. The products concerned are signal transistors.
(4) At the head-office works of Hitachi Tokyo Electronics Co., Ltd.,
part of the back-end manufacturing of LCD driver TCP package products
will be transferred to Kofu to establish, by September 2002, a manufacturing
organization that integrates front-end and back-end operations for
LCD drivers. Also, back-end manufacturing processing base of multi-purpose
microprocessors will be transferred to Hitachi Hokkai Semiconductor's
Hakodate works and Hitachi Yonezawa by March 2002. Following the consolidation
moves, the head-office works will be expanded as a back-end mother-fab.
(5) At Kaohsiung Hitachi Electronics Co., Ltd., back-end processing
of power transistors will be transferred to HISEM by September 2002.
Kaohsiung Hitachi Electronics will continue to produce power transistors
for outside customers and LCD products.
Reducing fixed costs
Through the above measures, from the end of fiscal 2000 to the end
of fiscal 2001, the number of employees in Japan will be reduced by
approximately 3,100 on a consolidated basis, a figure that includes
employees moved to a different business group. Taken together with
the reduction in depreciation costs and the like resulting from cutbacks
in plant and equipment investment and the consolidation of production
bases, in fiscal 2001 this will result in a considerable reduction
in fixed costs of 25% or more.
SuperH is a trademark of Hitachi,Ltd.
F-ZTAT is a trademark of Hitachi,Ltd.
MultiMediaCard is a trademark of infineon Technologies AG of Germany