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|Hitachi Releases SH7300 High-Performance Processor for Next-Generation Mobile Phones with Videophones Capability as Third Product in SuperHTM Mobile Application Processors 'SH-Mobile Series'|
| On-chip MPEG-4 accelerator, etc., enabling fast and convenient operation of next-generation applications such as Videophones |
"SH7300" 3rd product of SH-Mobile series
supporting SXGA camera module, incorporating MPEG-4 accelerator
Tokyo, September 30, 2002 Hitachi, Ltd. (TSE: 6501) today announced the high-performance SH7300 processor, offering high-speed execution of moving-image and audio processing for high-speed data communication based next-generation mobile phone applications such as Videophones, as the third product in the SH-Mobile (SuperHTM*1 Mobile Application Processor) Series of mobile phone oriented application processors. Sample shipments will begin in November 2002 in Japan.
The SH-Mobile Series comprises processors that are connected to a baseband LSI handling mainly communication processing in a mobile phone system, and perform dedicated audio, moving-image, and similar multimedia application processing. The SH7300 includes an MPEG-4*2 hardware accelerator for image processing, enabling high-speed execution of processing. An SXGA camera interface is also incorporated to support next-generation mobile phones equipped with Videophone functions and a high-definition camera, while an application development platform and a various kinds of middleware enables speedy and efficient development of application software.
Mobile phones now offer a wide variety of sophisticated applications in addition to voice communication, including games and moving-image distribution. Hitachi developed the SH-Mobile Series of processors to handle dedicated processing of such applications in mobile phone systems, and this series has been highly acclaimed in the market. However, with the higher communication speed of 3G mobile phones, data transfer speed becomes higher and further expansion is expected in such application areas as Videophones, and there is a demand for processors with faster image processing performance. At the same time, there has been a remarkable increase in the pixel count of cameras built into mobile phones, and the trend is expected to be away from the current CIF*3 and VGA*4 sizes to SXGA*5 size, bringing a need for processors capable of handling this display size.
In response to such needs, Hitachi has developed the SH7300 as the third product in the SH-Mobile Series, based on the initially released SH7290 but featuring an on-chip MPEG-4 accelerator, increased image processing speed, and enhanced functions such as SXGA camera interface.
As with previous SH-Mobile Series products, the SH7300 has an SH3-DSP SuperH family CPU core suited to portable multimedia devices such as digital cameras, and allows individual modules to be shut down according to the functions being used, enabling overall system power consumption to be reduced. The SH7300 has an operating frequency of 133 MHz, and includes the following major features.
< Features >
The package used is a small CSP-256 (11 × 11 × 1.40 mm, 0.5 mm pin pitch). Use of the SH7300 will make it possible to implement a next-generation mobile phone system incorporating multimedia applications in a short time-frame, while keeping development costs low, and also to respond rapidly to the need for application development or modification brought about by future service diversification and changes in service content.
Hitachi will continue to develop and release products that meet the needs of successive mobile phone generations, in line with the ever-increasing functional sophistication of mobile phone systems.
< Typical Applications >
< Prices in Japan >(For Reference)
< Specifications >
|Information contained in this news release is current as of the date of the press announcement, but may be subject to change without prior notice.|
|WRITTEN BY Corporate Communications Division