Home > Hitachi Global CSR Activities > Asia
Shunsuke Ohtsu
Chief Executive for Asia and Chief Innovation Officer for Asia,
Hitachi, Ltd.
Asia is a celebration of diversity. On the one hand, we have developed nations while, on the other, we have emerging markets vying for international attention. There is much diversity within the region as Asian nations are at varying stages of economic, social, and environmental growth.
This diversity brings various opportunities to "glocalize." This is what Hitachi in Asia is committed to achieve. While we expand our business reach to various markets, we apply our technology and share valuable resources from our group synergy to respond to the social or cultural needs of Asian countries as well, wherever we are.
In the past year, we have supported programs enhancing education and technological expertise, and raised much needed funds for relief work in rebuilding communities. These activities are just some of the ways we continually demonstrate our commitment as a responsible industry partner to meet the diverse needs of Asia.
Participating in the Eco-Products International Fair
Hitachi Group booth at EPIF 2006
In October 2006, 11 Hitachi Group companies participated in the Eco-Products International Fair (EPIF), Southeast Asia's largest environmental fair, which was held in Singapore. The latest green products and services were demonstrated in line with the fair's theme: A Better Environment for All. Hitachi Chairman Emeritus, Dr. Tsutomu Kanai, delivered a keynote presentation in the adjoining international conference room.
EPIF 2006 attracted more than 35,000 visitors-government officials, business representatives, students, and members of the public-making it a great opportunity to tell a wide audience about Hitachi's environment technologies and eco-products.
Christmas Light-Up in Singapore
Orchard Road Christmas Light-Up
Since 1991, Hitachi has been the main sponsor of the Orchard Road Christmas Light-Up. This event promotes Singapore tourism and contributes to more than 150 social welfare programs that help those less fortunate. In fiscal 2006, the sixteenth year that Hitachi has sponsored the Christmas Light-Up, Hitachi raised funds for four programs: Nurturing Children to Succeed, Dignifying the Lives of the Elderly, Keeping Families Together, and Helping People with Disabilities Lead Independent Lives.
Donation to the Chaipattana Foundation in Thailand
In September 2006, the 21 Hitachi Group companies in Thailand donated 104,000 baht (around 350,000 yen) to the Chaipattana Foundation. The Foundation helps local communities with development projects such as polluted water development programs and irrigation.
Supporting Disaster Victims in Indonesia and the Philippines
Hitachi Construction Machinery Indonesia presenting a hydraulic excavator
In June 2006, to help victims of the earthquake in central Java, the Hitachi Group in Indonesia presented the Indonesian government with two hydraulic excavators and other machinery to assist in restoration, as well as donating blankets and other basic items to support aid organizations.
The Hitachi Group in the Philippines and Hitachi, Ltd. donated one million pesos (around 2.5 million yen) to the Department of Social Welfare and Development in the Republic of the Philippines for the relief operation and rehabilitation of the victims of the major landslide that occurred in Southern Leyte in February 2006.

