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[image]Sir Stephen Gomersall Senior Vice President and Executive Officer, Chief Executive for Europe, Hitachi, Ltd. Sir Stephen Gomersall
Senior Vice President and Executive Officer,
Chief Executive for Europe, Hitachi, Ltd.

In today's markets, stakeholders expect companies to show their commitment to society and the environment. Demonstrating CSR therefore becomes a means of enhancing and protecting corporate value. This CSR report shows how Hitachi endeavours to implement this commitment worldwide.
The goal of Hitachi throughout its 97-year history has been to contribute to society through technology, and to be good corporate citizens in every international environment where we operate. As a group of consumerand infrastructure-related companies with increasing roots in Europe, the strongest link in implementing our CSR aims is our employees, and our aim is to develop a workforce for whom this commitment is embedded in our business culture and local relationships.
We believe that achieving this will raise the appreciation of our European operations, increase Hitachi's brand value, and contribute positively to our competitiveness and growth within Europe.

The EU-Hitachi Science and Technology Forum

[image]The EU-Hitachi Science and Technology ForumThe EU-Hitachi Science and Technology Forum

At the EU-Hitachi Science and Technology Forum, the public policies that will improve the daily lives of EU citizens are discussed. The ninth forum was held in Warsaw, Poland in May 2006. Scientists, academics, government officials, and business leaders met for three days of discussion on the theme "The impact of Information and Communication Technologies (ICT) on the safety, trust and security of European citizens." After the forum, a summary of the findings was published and distributed to EU officials, members of the European Parliament, as well as academia and industry, as a contribution to the EU public policy debate.

Creating Work-Friendly Workplaces

[image]Hitachi Group employees participating in cultural awareness trainingHitachi Group employees participating in cultural awareness training

Hitachi Europe appoints local employees to lead efforts to create a workfriendly workplace. This year, 22 people from eight Hitachi Group companies participated in the "High Potential Development Programmes" that Hitachi Europe has designed to foster future executives and advance our business. After studying strategic management skills, participants were divided into strategic project teams to spend six months working on themes such as "the Czech Republic as an Emerging Market." They then presented the results of their analysis and made recommendations.
Europe's many countries make it vital to promote open communication and understanding of other people's values. Hitachi Europe, Ltd. provides all its employees with cultural awareness training, where they learn about the impact of history and culture on communication, how to develop relationships with people from different countries and areas, as well as business customs and practices in other cultures. Understanding of non-verbal communication is also deepened.

Hitachi Environment Film Competition in Poland

[image]Award ceremony for the Poland Hitachi Environment Film CompetitionAward ceremony for the Poland Hitachi Environment Film Competition

In July 2006, Hitachi and the Center of Japanese Art and Technology held the Hitachi Environment Film Competition with the cooperation of the Andrzej Wajda Master School of Film Directing in Warsaw.
To raise interest in environmental issues, high school students in Krakow, Poland, were invited to create short films on the theme of "the Significance of the Natural Environment and Protection of Natural Beauty in Poland." The winning film was presented at the Tokyo International Women's Film Festival,

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