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Home > Social Activity > Working in Harmony with Local Communities > Environmental Initiatives

The Hitachi Group's social contribution activities protect the environment and foster an environmentally oriented mindset, with the aim of realizing a sustainable society.

Environmental Education Symposium

[image]Environmental Education Symposium (Sendai)Environmental Education Symposium (Sendai)

Established in 1972, The Hitachi Environment Foundation surveys and researches environmental problems, honors organizations that contribute to environmental protection, and conducts other related activities. Since fiscal 2005, the "Citizens Taking the Initiative in Environmental Education Symposium" was held around the country in cooperation with the Ministry of the Environment. The goal of the symposium is to steadily expand the scope of activities for creating a sustainable society through the participation of every citizen in environmental education and learning. In fiscal 2006, the symposium was held in Sendai and two other regions in Japan, and information was presented on examples of activities by local government bodies, non-profit organizations, and companies, as well as trends overseas and other issues. The hope is that the symposium will lead to more regionally rooted environmental activities directed at creating a recycling-based society.

Asian University Students Discuss Water Resources

[image]Hitachi Young Leaders InitiativeHitachi Young Leaders Initiative
Students conducting water quality surveys on a river in the Hanoi area with children from an orphanage

The 8th Hitachi Young Leaders Initiative was held in January 2007 in Hanoi, Vietnam. The initiative comprises a forum, workshops and a social contribution program designed to broaden the views of participating Asian university students on common issues in Asia and to help them develop into future leaders in the region. This year, in addition to the theme of regional economic integration, the students discussed and drew up recommendations on how to manage water resources for Asia's sustainable development. They also partnered with local orphans, conducting water quality tests in waterways and a purification plant in order to raise the children's awareness of water issues.

Cleanup Activities

Many companies in the Hitachi Group have cleanup programs near their offices, at local beaches, along rivers, and other areas to protect the local environment and to preserve the surroundings. For example, Hitachi's Information and Telecommunication Systems Group holds the "10,000-Person Cleanup Campaign" with other group companies as a part of its local community activities. In fiscal 2006, 17 companies-around 8,700 people-helped in the cleanup and beautification of local communities and areas near their offices.

[image]Cleanup activities, Information and Telecommunications Systems Group of Hitachi, Ltd. (Japan)Cleanup activities, Information and Telecommunications Systems Group of Hitachi, Ltd. (Japan)

Hitachi Tree Alive and Well

[image]

Hitachi Tree, the tree used in commercials for the Hitachi Group, is located in Moanalua Garden park on the island of O'ahu in Hawaii. There was temporarily some concern that the gardens might be sold and the tree cut down. But, based on the belief that the gardens should be preserved and open to the public and tourists, they were purchased by Kaimana Ventures, Ltd., and Hitachi committed to ongoing cooperation for their preservation. We plan to continue to carefully look after this tree, which serves as a symbol of the Group's solidarity and the sense of trust and affinity people have for Hitachi.

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