In this section, we introduce you several ads for the "Hitachi Tree" which have been run in Japan.
The first TV commercial for the "Hitachi Tree" appeared in 1973 in order to promote the spirit of the Hitachi Group working on a wide variety of business fields in Japan to contribute to society with its integrated ability, portraying this spirit as a mighty tree.
Since then the "Hitachi Tree" ads, with a central focus on the domestic market, have been run in various forms, including in newspapers/magazines, transportation ads and picture books or photography competitions on the theme of trees, playing a significant role as a bridge between customers and the Hitachi Group.
Station Signs
