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Hitachi

Corporate InformationResearch & Development

Section 2

Hitachi's collaborative creation

Norihiro Suzuki
Vice President and Executive Officer, CTO and General Manager of Research & Development Group, Hitachi, Ltd.

 Co-creation is more important than ever. That's because the focus of Hitachi's business is shifting from just selling products to creating value for the customer. We are creating new value by sharing issues and visions with customers and partners, designing business models, and realizing them through verification and simulation. This co-creation process which includes methodologies and tools, has been systemized under what we call "NEXPERIENCE." Through NEXPERIENCE, we can deliver real-world solutions that resolve the real challenges faced by our customers.
 What allows us to do this, and I believe that this is one of Hitachi's strengths, is how our designers and researchers work together. In 2015, I established the Global Center for Social Innovation (CSI). CSI consists of designers and researchers; designers who are not only experts in product and service design, but as important, skilled in ethnography. The co-creation process includes communication with customers to extract the real issues faced by our customers. So, the main mission of the designer is this kind of extracting process, something they are well equipped to do. Researchers and engineers tend to focus on specific technical problems or requirements while a designer focuses on the experience; what the customer feels are the issues, then delve deeper, how this will be experienced by their customers, etc. This kind of process is pretty important for co-creation and is also the strength of Hitachi's co-creation.

Section 1

What sort of company is Hitachi?

Section 2

Hitachi's collaborative creation

Section 3

Global strategy and the Global Center for Social Innovation

Section 4

Role of the Insights Laboratory

Profiles

Norihiro Suzuki

Vice President and Executive Officer, CTO and General Manager of Research & Development Group, Hitachi, Ltd.

Norihiro Suzuki joined Hitachi after earning his master’s degree from the Graduate School of Engineering, University of Tokyo in 1986, and began his career as a researcher in digital image signal processing and embedded software systems. After serving in several management positions where he lead research in IT, he assumed the post of Senior Vice President & CTO of Hitachi America, Ltd. in 2012. He returned to Japan in October 2014 to assume the position of General Manager of the Central Research Laboratory, and also General Manager of the Global Center for Social Innovation from April 2015. He was appointed to his current position as head of the Research & Development Group in April 2016. Dr. Suzuki is also a Vice President and Executive Officer, and CTO of Hitachi, Ltd.
Doctor of Engineering.
Member of the Institute of Image Information and Television Engineers, Institute of
Electronics, Information and Communication Engineers (IEICE), and IEEE.