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The Hitachi Group undertook a major transformation in its research and development style in 2015, moving its focus to customer-driven collaborative research where researchers work in collaboration with customers to gain insight into issues and create solutions. Today, with the wave of digitalization transforming the role of business and society in significant ways, solving the myriad of complex issues facing customers and society demands new ideas and innovations that diverge from the path followed to date.
In this age of uncertainty that we are living in, the linear model whereby technology is developed at a research center and commercialized by operational divisions for delivery to customers is becoming less and less viable.
HITACHI is working to expand its Social Innovation Business throughout the world. This business involves developing a common understanding of problems with customers and then mobilizing its technologies, products, services, personnel, and other business resources to work with them to achieve innovation and deliver solutions to those problems.
From the perspectives of physics and brain-science, the key to realizing future innovation is exploration with a comprehensive view of the world of nature, which consists of matter (energy) and information (entropy).