Since 2010, Hitachi has been using the Japanese boy idols “ARASHI” in their home appliance advertising campaigns primarily using traditional mass media such as TV commercials, newspapers, and magazines. However, in recent years, the places where customers, mainly young people, view ads has shifted rapidly from conventional media to digital fields such as personal computers and smartphones. For this reason, it was necessary to review its advertising methods and places where they come in contact with customers. So, Hitachi Global Life Solutions, Inc. developed an original virtual character (virtual YouTuber: VTuber) that uses YouTube, which has the largest number of viewers and social impact in the digital field. The company plans to disseminate information through this new form of communication centering on younger people. Through this initiative, the character “Shirokaden Hakushaku” was born.