| Peter Hohmann | Design Centre Europe, Milan Hitachi Europe S.r.l., |
The designer as the "consumer advocate" has to mediate between manufacturing engineering and the cultural context of the target group as defined by the marketing department, and is expected to design a product offering value through easy interaction and a satisfying experience to the user. In the following article the reader will gain an insight into the designers complex work on line design development. Further through scenario techniques and interaction design methods, the designer is able to constructively support corporate innovation processes. In this report a sample of the development process will be given for a gesture interaction solution ready to be applied on king size displays. The article will close with the proposal, that the design process is of value for the corporate brand management. Design will lead to positive "brand experiences" essential to compete in a diversified European market.
 | The Hitachi Hyoron (Japanese Only) |
Design, Industrial Design, Interaction Design, Design Concept, Design Scenario
