News Releases Corporate Profiles

March 28, 2000
Hitachi to build plant in Thailand to strengthen refrigerator business in Asia
Hitachi, Ltd. today announced that Hitachi Consumer Products (Thailand) , Ltd. 
(HCPT), which manufactures consumer products in Thailand, will build a refrigerator 
plant at the Kabinburi industrial estate located some 160km northeast of Bangkok, as 
part of its strategic move to expand overseas refrigerator business.

The aim of the new plant is to expand Hitachi's existing refrigerator business in 
Thailand and other regions of Asia, also expanding export of small and medium-size 
refrigerators to Japan. The plant will be built on a 40,000 square-meter site adjacent to 
the existing Kabinburi plant, which currently produces washing machines, pumps and 
other products. Operations at the new plant are scheduled to start in 2001. 

The new plant will have a production capacity of around 600,000 units a year, involving 
a total investment of around 4 billion yen (1.4 billion bahts). Hitachi will also increase 
its capital in HCPT. 

Competition in Thailand's home appliances market is becoming severe, with the entry
by manufacturers from Korea and other countries bringing price reduction. This has

made it necessary for Hitachi to strengthen its cost-competitiveness, improve production 
efficiency and expand its lineup of large, multi-door models, hence the decision to build 
the new plant.

Currently, HCPT's refrigerator operations are enjoying increase in production, due to 
the recovery of Thailand economy, and contribution of a new refrigerator which was 
developed by meeting local needs. This highly-popular refrigerator leads the market by 
incorporating a water cooler in its door, and is able to pour cold water without opening 
the door.

Existing refrigerator production operations at the Samutprakan plant will gradually be 
transferred to the new plant. Part of the production of medium-sized refrigerator will 
also be transferred from the Tochigi plant in Japan to the new plant, which in term will 
also contribute to improve the efficiency of Hitachi's refrigerator operations in Japan.

Hitachi is implementing a global production strategy in its refrigerator operations as 
part of the company's "i.e. HITACHI" medium-term consolidated business plan aimed 
at making Hitachi the best solutions partner. 

Hitachi, Ltd., headquartered in Tokyo, Japan, is one of the world's leading global 
electronics companies, with fiscal 1998 (ended March 31, 1999) consolidated sales of 
7,977 billion yen ($65.9 billion*).  The company manufactures and markets a wide 
range of products, including computers, semiconductors, consumer products and power 
and industrial equipment. For more information on Hitachi, Ltd., please visit Hitachi's 
Web site at http://www.hitachi.co.jp.
* At an exchange rate of 121 yen to the dollar.

Outline of Hitachi Consumer Products (Thailand), Ltd.
President:	Hoya Nakamura
Head Office:	274 Moo 9 Sukhumvit Road, Tambol Teparak, Amphur Muang 
		Samutprakan, Thailand
Established:	November 1970
Capital:	420 million bahts (fiscal 1999)
No. of employees: 2,200 (as of March 2000)
Main products:	Samutprakan plant- Color TVs, refrigerators, air-conditioners
		Kabinburi plant - Washing machines, well pumps, electric fans

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WRITTEN BY Secretary's Office
(C) Hitachi, Ltd. 2000. All rights reserved.