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| Fujitsu and Hitachi Join Forces to Develop, Manufacture and Market Large-Screen PDPs -- Joint Venture to Be Established: Fujitsu Hitachi Plasma Display Limited -- | ||||||||||||||||||||||||||||||||||||||||||||||
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| President Akikusa of Fujitsu (left) and President Shoyama of Hitachi at the press conference. | ||||||||||||||||||||||||||||||||||||||||||||||
| On April 6, 1999, Fujitsu Limited (TSE:6702) and Hitachi, Ltd. announced that they have agreed to establish this month a joint venture, Fujitsu Hitachi Plasma Display Limited, to develop, manufacture and market large-screen plasma display panels (PDPs). Anticipating a significant increase in demand for high-definition displays and digital televisions, the two companies have been working together to develop next-generation PDP technology and volume production technology since signing a joint development agreement in July 1998. The newly announced joint venture builds on the accomplishments achieved under the earlier agreement. | ||||||||||||||||||||||||||||||||||||||||||||||
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Demand for PDPs as information displays in business has been growing rapidly, due to the many advantages - thin profile and light weight for space-saving installation, self-luminescence, digital driver, wide viewing angle, etc. - that enable them to display moving images and high-definition still images with great precision and detail. In response to the digitalization and higher image quality of television broadcasts, it is anticipated that there will be a major increase in demand for wall-hanging wide-screen televisions for home use. By the year 2003, the annual worldwide market for these products is expected to reach 3 million units. Moving beyond joint development to encompass development, manufacturing and marketing, Fujitsu and Hitachi will transfer their large-screen PDP operations to the new joint venture company. The two companies will be in a position to develop next-generation PDPs faster than other companies and, by moving ahead with the development of new volume production processes, differentiate themselves from competitors. As production base, the joint venture company will acquire the Miyazaki plant of Fujitsu Kyushu Electronics, Ltd., where Fujitsu is currently mass producing PDPs. By consolidating the two companies' manufacturing capabilities, the new venture plans to increase the Miyazaki plant's current monthly production capacity of 10,000 units to around 70,000 units by the year 2001. Likewise, in sales and marketing, the joint venture plans to greatly expand worldwide sales of PDP modules.
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