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To adequately preserve the ecosystem and achieve a harmonized society with nature so that we may continue to enjoy nature's benefits, we have established targets to minimize our impact on natural capital. Specifically, we classify our activities into those that have either a negative or positive impact on natural capital with the aim of minimizing any negative impact by 2050.
We perceive our negative impact activities as including the emission of greenhouse gases and chemical substances into the atmosphere and the generation of waste materials. We make a positive impact, meanwhile, by providing products and services that contribute to ecosystem preservation and by undertaking social contribution activities to protect the environment through the preservation of biodiversity and ecosystems.
By classifying Hitachi's activities across the value chain into those with positive and negative impact and then quantifying such impact, we are advancing initiatives to reduce our negative impact and maximize our positive impact.
Hitachi has identified and quantified the negative impact our business activities have on natural capital. In fiscal 2017, approximately 40% of such impact related to climate change, and 20%, respectively, concerned waste materials, resource consumption, and urban air pollution. To reduce these and other forms of negative impact, we are advancing measures to achieve a low-carbon society and a resource efficient society, as outlined in our long-term environmental targets, and such other steps as the management and reduction of chemical substances.
To maximize our positive impact, meanwhile, we will undertake social contribution activities toward forest conservation and provide products and services that contribute to ecosystem preservation, such as water treatment plants and discuss ways to quantify the effect of such activities. We will also advance important measures, such as education regarding ecosystem preservation and the protection of rare species, and make ongoing efforts in these areas as well.