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Hitachi

Corporate InformationResearch & Development

Research AreaDesign

Social innovation design to improve quality of life

To realize Society 5.0, Hitachi’s design process starts by understanding people and thinking
about the ideal society. Drawing a picture of the future desired by society based
on observation of human behavioral processes and understanding of the issues faced by society,
the benefits are visualized to foster consensus. It is the role of design to then create
new value through co-creation with customers and local communities. Our mission is
to use the power of design to create a wide range of user experiences from home electric appliances
to societal system solutions, and raise peoples’ quality of life.

Design Platform