Hitachi Review

Expansion of Service Business through Collaborative Creation with Customers

Volume 65 Number 2 March 2016

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Hitachi Review

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With the aim of being the best partner to its corporate customers as they continue to evolve in this time of major changes in the business environment, Hitachi has established a division of its Research & Development Group dedicated to the creation of service businesses. Focusing the activities of this new organization in which designers work alongside technologists, this issue of Hitachi Review presents articles about tools and methodologies for service collaborative creation together with case studies of such work undertaken in collaboration with customers.

From the Editor

From the Editor
Norihiro Suzuki

Expert Insights

Achieving Co-creation of Value
Tamio Arai, Dr. Eng.

Technotalk

Enhancing Service Businesses by Design
Masanao Takeyama, Ph.D. / Masahiko Hasegawa / Kaori Kashimura

Overview

Service Businesses Based on Collaborative Creation
Chiaki Hirai, Ph.D. / Jun Furuya

Featured Articles

Methods and Tools for Collaborative Creation

Interior Design for Collaborative Creation Space
Creating a Collaborative Environment Based on Color/Material/Finish
Kenta Kumagai / Haruna Tako / Keisuke Ichinose / Hiroaki Takatsuki
Collaborative Creation with Customers
Establishment of NEXPERIENCE
Tomomu Ishikawa / Masao Ishiguro / Kiyoshi Kumagai / Yoshitaka Shibata / Yukiko Morimoto, Ph. D / Masaaki  Tanizaki
Development of Methods for Visualizing Customer Value in Terms of People and Management
Haruko Nagaoka / Toshiyuki Nakamura / Tadasuke Nakagawa, Ph.D. / Maiko Kaneda
Use of Human Big Data to Help Improve Productivity in Service Businesses
Satomi Tsuji / Hisanaga Omori / Kenji Samejima / Kazuo Yano, Dr. Eng.

Examples from Japan

Application of Service Design and Vision Design by Collaborative Creation in Urban Development Business
Takeshi Minemoto / Asako Miyamoto / Mariko Doi / Atsuko Bando / Shigeki Hirasawa / Yutaka Sano / Shigeru Matsumura
Initiatives Aimed at Creating a Universal Design City for 2020
Jun Furuya / Taei Kubota / Kazuhiro Ikegaya / Seiwon Yoon, Ph.D.Eng / Taro Kitagaki / Toshiaki Hara, Ph.D.human science / Osamu Ebata
PKI Platform for Campus Information Systems Using Cloud-based Finger Vein Authentication and PBI
Tsutomu Imai / Kenta Takahashi, Ph.D. / Takeshi Kikuchi / Satoshi Saito / Masaki Konno
Framework for Collaborative Creation with Customers to Improve Warehouse Logistics
Junichi Kimura, Dr. Eng. / Eizaburo Takegami / Takashi Watanabe / Yoshihiro Wakisaka / Miho Kobayashi / Hiroaki Nasu / Akihisa Okada

Examples from Other Countries

Collaborative Creation with Customers of Smart Branch Solution for Banks
Ke Jiang / Yan Wang / Keisuke Ichinose / Ting He
Winning in Oil and Gas with Big Data Analytics
Ravigopal Vennelakanti / Anshuman Sahu, Ph.D. / Umeshwar Dayal, Ph.D.
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