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Hitachi
Research & Development

Design
Philosophy

Linking Society

Design that underpins our societal connections

We want to increase happiness in citizen’s lives
through hidden infrastructure that bridges communities
and enables effortless interactions with our products and services.
Previously unassociated groups: rural and urban, family and work,
young and old, layman and experts, find graceful connections
which spawns new ways of living
and gives rise to a future filled with contentment.
With new, yet unforced, links in society we believe
people can free daily frustrations and find moments of joy.

By cherishing empathetic insights from everyday lives;
untangling of complicated and ambiguous challenges;
finding courage to shape unforeseen futures
and humility for continuous self-questioning,
we practice design with integrity
that underpins our relationship with society
and brings many smiles to people’s everyday lives.

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