1. Shakai Sanka no Susume (“Encouraging Social Participation”) Platform—Aiming to Ensure a Sustainable Social Security
When the elderly population reaches its peak in 2040, national long-term care expenses are estimated to reach JPY25.8 trillion, more than double the current rate, leading to calls for optimization of such expenses through preventative care for senior citizens. In addition to effective initiatives in preventative care, such as proper exercise and improved diet, social participation is being advocated in recent years with growing interest.
Social participation in this context is an all-inclusive term referring to going out of the house, participating in community and hobby gatherings, and interacting with friends and others. Hitachi developed the smartphone app Shakai Sanka no Susume (“Encouraging Social Participation”) to estimate the level of social engagement and began offering it free of charge in June 2022. This app visualizes the level of social participation to promote changes in user awareness and behavior, and with the user’s consent, social participation logs are provided to local governments and private companies, realizing a platform to support the development of products, services, and environments that help with social engagement.
Use of the app among local governments and companies has already resulted in examples of social participation. Hitachi will continuously promote such activities in various industries.