Cookie Policy
Owner: Global Data Protection Officer | Version: 2 | Effective Date: February 13, 2025 |
Approvers: General Counsel/Chief Legal and Compliance Officer; Global Data Protection Officer; Information Technology Group, Chief Information Security Officer | Collaborators: Information Technology Group, Chief Information Security Officer
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Hitachi America, Ltd. and its subsidiaries (collectively "HAL", "us" or "we") take users’ privacy very seriously. This Cookie Policy is intended to provide you with the information necessary to manage the Cookies (as defined below) we collect from you while you visit our company website located at http://hitachi.com/en-us (the “Site”)
This Cookie Policy should be read together with HAL’s Online Privacy Statement (together with this Cookie Policy, the "Policy") governing your use of the Site. Please read our Policy carefully to understand our practices regarding your personal data and how we will treat it. For your ease of reference, capitalized terms defined and used in the Policy have the same definitions when used in this Cookie Policy.
By continuing to browse the Site, you are deemed to have agreed to our use of Cookies pursuant to this Policy.
What is a Cookie?
“Cookies” are text files containing small amounts of information that are downloaded to your device when you visit a website.
Cookies allow a website to recognize users, for example, based on the users’ browser log-in data, in order to understand their navigation on different websites.
In practice, the website sends information to a visitor’s browser, which then creates a text file. Every time the same user returns to the same website, the browser retrieves and sends this text file to the website’s server.
How Cookies Make our Site Easier and Safer to Use
Cookies are used for a variety of reasons, including, for example, to improve the functionality and performance of our Site and to protect your privacy when browsing through them.
Hitachi America Ltd. Cookies
HAL wants you to enjoy your experience on our Site. For this reason, when visiting the Site, Cookies are installed on your device’s browser.
When using the Site, data logs of your activity may be collected for the purpose of understanding aggregate usage of Site features and pages, improving the functionality and performance of the Site and to allow us to tailor the content of the Site to suit your interests.
Below, you will find a table explaining the Cookies we use and the purpose for which we use them:
The cookies used by the website might change from time to time and then that would make the Cookie table out of date (Cookies in use for this Website as of February 13, 2025).
Strictly Necessary Cookies | |||
Cookie Name | Description | Expiry Duration | Expiry Unit |
__cf_bm | The __cf_bm cookie is a cookie necessary to support Cloudflare Bot Management, currently in private beta. As part of our bot management service, this cookie helps manage incoming traffic that matches criteria associated with bots. This is a CloudFoundry cookie | 0 | Days |
BIGipServerab46web-nginx-app_https | This cookie name is associated with the BIG-IP product suite from company F5. Usually associated with managing sessions on load balanced servers, to ensure user requests are routed consistently to the correct server. The common root is BIGipServer most commonly followed by a domain name, usually the one that it is hosted on, but not always. | 1 | Year |
JSESSIONID | General purpose platform session cookie, used by sites written in JSP. Used primarily to maintain an anonymous user session by the server. | 0 | Days |
Performance Cookies | |||
Cookie Name | Description | Expiry Duration | Expiry Unit |
_ga | This cookie name is associated with Google Universal Analytics - which is a significant update to Google's more commonly used analytics service. This cookie is used to distinguish unique users by assigning a randomly generated number as a client identifier. It is included in each page request in a site and used to calculate visitor, session and campaign data for the sites analytics reports. By default it is set to expire after 2 years, although this is customisable by website owners. | 1 | Year |
_ga_xxxxxxxxxx | Used by Google Analytics to identify and track an individual session with your device. | 1 | Year |
sa-user-id-v2 | This cookie is used to identify the user's session on the website and is often associated with analytics or personalization. | 1 | Year |
JSESSIONID | This domain is controlled by New Relic, which provides a platform for monitoring the performance of web and mobile applications. | 1 | Year |
__utmt | This cookie is set by Google Analytics. According to their documentation it is used to throttle the request rate for the service - limiting the collection of data on high traffic sites. It expires after 10 minutes. For more information about Google’s processing of your personal data, please consult Google’s Privacy & Terms site. | 0 | Days |
__utmb | This is one of the four main cookies set by the Google Analytics service which enables website owners to track visitor behavior and measure site performance. This cookie determines new sessions and visits and expires after 30 minutes. The cookie is updated every time data is sent to Google Analytics. Any activity by a user within the 30-minute life span will count as a single visit, even if the user leaves and then returns to the site. A return after 30 minutes will count as a new visit by a returning visitor. For more information about Google’s processing of your personal data, please consult Google’s Privacy & Terms site. | 0 | Days |
__utmc | This is one of the four main cookies set by the Google Analytics service which enables website owners to track visitor behavior and measure site performance. It is not used in most sites but is set to enable interoperability with the older version of Google Analytics code known as Urchin. In these older versions this cookie was used in combination with the __utmb cookie to identify new sessions/visits for returning visitors. When used by Google Analytics this is always a Session cookie which is destroyed when the user closes its browser. Where it is seen as a Persistent cookie it is therefore likely to be a different technology setting the cookie. For more information about Google’s processing of your personal data, please consult Google’s Privacy & Terms site. | 0 | Days |
__utma | This is one of the four main cookies set by the Google Analytics service which enables website owners to track visitor behavior and measures site performance. This cookie lasts for 2 years by default and distinguishes between users and sessions. It is used to calculate new and returning visitor statistics. The cookie is updated every time data is sent to Google Analytics. The lifespan of the cookie can be customized by website owners. For more information about Google’s processing of your personal data, please consult Google’s Privacy & Terms site. | 1 | Years |
__utmz | This is one of the four main cookies set by the Google Analytics service which enables website owners to track visitor behavior and measure of site performance. This cookie identifies the source of traffic to the site so Google Analytics can tell site owners where visitors arrive from. This cookie has a life span of 6 months and is updated every time data is sent to Google Analytics. For more information about Google’s processing of your personal data, please consult Google’s Privacy & Terms site. | 6 | Months |
Functional Cookies | |||
Cookie Name | Description | Expiry Duration | Expiry Unit |
__cf_bm | This cookie is a Cloudflare Bot Management (CFBM) cookie used to help distinguish between human users and bots. Here are some details about it: Purpose
| 0 | Days |
_cfuvid | This domain is owned by Vimeo. The main business activity is: Video Hosting/Sharing | 1 | Year |
vuid | This domain is owned by Vimeo. The main business activity is: Video Hosting/Sharing | 1 | Year |
ar_debug | This domain is associated with LinkedIn's marketing services that provides retargeting for advertisers to reach audiences on LinkedIn. | 1 | Months |
split | This domain is owned by Scribd which provides a digital library service, including e-book and slideshow sharing services via SlideShare. | 1 | Months |
scribd_ubtc | This domain is owned by Scribd which provides a platform for sharing and distributing content such as ebooks, audiobooks, podcasts, magazines, and sheet music, as well as protecting intellectual property rights. | 9 | Years |
Targeting Cookies | |||
Cookie Name | Description | Expiry Duration | Expiry Unit |
_mkto_trk | This cookie is associated with an email marketing service provided by Marketo. This tracking cookie allows a website to link visitor behaviour to the recipient of an email marketing campaign, to measure campaign effectiveness. | 1 | Year |
_mkto_trk | This cookie is associated with an email marketing service provided by Marketo. This tracking cookie allows a website to link visitor behaviour to the recipient of an email marketing campaign, to measure campaign effectiveness. | 1 | Year |
trwsa.sid | This cookie name is associated with Adobe’s marketing service Marketo Munchkin, which is used to create profiles for users of website and to track their activity across the website. | 0 | Days |
trwv.uid | This cookie is used to track visitors on multiple websites, in order to present relevant advertisement based on the visitor's preferences. | 1 | Year |
BIGipServerabrtp2_https | This cookie name is associated with the BIG-IP product suite from company F5. Usually associated with managing sessions on load balanced servers, to ensure user requests are routed consistently to the correct server. The common root is BIGipServer most commonly followed by a domain name, usually the one that it is hosted on, but not always. | 0 | Days |
BIGipServerabrtp2_https | This cookie name is associated with the BIG-IP product suite from company F5. Usually associated with managing sessions on load balanced servers, to ensure user requests are routed consistently to the correct server. The common root is BIGipServer most commonly followed by a domain name, usually the one that it is hosted on, but not always. | 0 | Days |
NID | This domain is owned by Google Inc. Although Google is primarily known as a search engine, the company provides a diverse range of products and services. Its main source of revenue however is advertising. Google tracks users extensively both through its own products and sites, and the numerous technologies embedded into many millions of websites around the world. It uses the data gathered from most of these services to profile the interests of web users and sell advertising space to organisations based on such interest profiles as well as aligning adverts to the content on the pages where its customer's adverts appear. | 1 | Year |
AnalyticsSyncHistory | This domain is owned by LinkedIn, the business networking platform, which is also part of Microsoft. It typically acts as a third party host where website owners have placed one of its content sharing buttons in their pages, although its content and services can be embedded in other ways. Although such buttons add functionality to the website they are on, cookies are set regardless of whether or not the visitor has an active LinkedIn profile, or agreed to their terms and conditions. For this reason it is classified as a primarily tracking/targeting domain. | 1 | Months |
bcookie | This domain is owned by LinkedIn, the business networking platform, which is also part of Microsoft. It typically acts as a third party host where website owners have placed one of its content sharing buttons in their pages, although its content and services can be embedded in other ways. Although such buttons add functionality to the website they are on, cookies are set regardless of whether or not the visitor has an active LinkedIn profile, or agreed to their terms and conditions. For this reason it is classified as a primarily tracking/targeting domain. | 1 | Year |
lang | This domain is owned by LinkedIn, the business networking platform, which is also part of Microsoft. It typically acts as a third party host where website owners have placed one of its content sharing buttons in their pages, although its content and services can be embedded in other ways. Although such buttons add functionality to the website they are on, cookies are set regardless of whether or not the visitor has an active LinkedIn profile, or agreed to their terms and conditions. For this reason it is classified as a primarily tracking/targeting domain. | 1 | Year |
li_sugr | This domain is owned by LinkedIn, the business networking platform, which is also part of Microsoft. It typically acts as a third party host where website owners have placed one of its content sharing buttons in their pages, although its content and services can be embedded in other ways. Although such buttons add functionality to the website they are on, cookies are set regardless of whether or not the visitor has an active LinkedIn profile, or agreed to their terms and conditions. For this reason it is classified as a primarily tracking/targeting domain. | 2 | Months |
lidc | This domain is owned by LinkedIn, the business networking platform, which is also part of Microsoft. It typically acts as a third party host where website owners have placed one of its content sharing buttons in their pages, although its content and services can be embedded in other ways. Although such buttons add functionality to the website they are on, cookies are set regardless of whether or not the visitor has an active LinkedIn profile, or agreed to their terms and conditions. For this reason it is classified as a primarily tracking/targeting domain. | 0 | Days |
UserMatchHistory | This domain is owned by LinkedIn, the business networking platform, which is also part of Microsoft. It typically acts as a third party host where website owners have placed one of its content sharing buttons in their pages, although its content and services can be embedded in other ways. Although such buttons add functionality to the website they are on, cookies are set regardless of whether or not the visitor has an active LinkedIn profile, or agreed to their terms and conditions. For this reason it is classified as a primarily tracking/targeting domain. | 1 | Months |
browser_id | This domain is owned by LinkedIn, the business networking platform, which is also part of Microsoft. It is used to provide services for embedding slide presentations into websites. Information collected via cookies on this domain can also be used for targeted advertising purposes. | 4 | Years |
_GRECAPTCHA | This domain is owned by Google Inc. Although Google is primarily known as a search engine, the company provides a diverse range of products and services. Its main source of revenue however is advertising. Google tracks users extensively both through its own products and sites, and the numerous technologies embedded into many millions of websites around the world. It uses the data gathered from most of these services to profile the interests of web users and sell advertising space to organisations based on such interest profiles as well as aligning adverts to the content on the pages where its customer's adverts appear. | 5 | Months |
bscookie | This domain is owned by LinkedIn, the business networking platform, which is also part of Microsoft. It typically acts as a third party host where website owners have placed one of its content sharing buttons in their pages, although its content and services can be embedded in other ways. Although such buttons add functionality to the website they are on, cookies are set regardless of whether or not the visitor has an active LinkedIn profile, or agreed to their terms and conditions. For this reason it is classified as a primarily tracking/targeting domain. | 1 | Year |
JSESSIONID | This domain is owned by LinkedIn, the business networking platform, which is also part of Microsoft. It typically acts as a third party host where website owners have placed one of its content sharing buttons in their pages, although its content and services can be embedded in other ways. Although such buttons add functionality to the website they are on, cookies are set regardless of whether or not the visitor has an active LinkedIn profile, or agreed to their terms and conditions. For this reason it is classified as a primarily tracking/targeting domain. | 1 | Year |
VISITOR_INFO1_LIVE | This cookie is used as a unique identifier to track viewing of videos | 5 | Months |
VISITOR_PRIVACY_METADATA | YouTube is a Google-owned platform for hosting and sharing videos. YouTube collects user data through videos embedded in websites, which is aggregated with profile data from other Google services in order to display targeted advertising to web visitors across a broad range of their own and other websites. | 5 | Months |
YSC | YouTube is a Google-owned platform for hosting and sharing videos. YouTube collects user data through videos embedded in websites, which is aggregated with profile data from other Google services in order to display targeted advertising to web visitors across a broad range of their own and other websites. | 1 | Year |
__cf_bm | This cookie is a Cloudflare Bot Management (CFBM) cookie used to help distinguish between human users and bots. Here are some details about it: Purpose
| 0 | Days |
__Secure-ROLLOUT_TOKEN | YouTube is a Google-owned platform for hosting and sharing videos. YouTube collects user data through videos embedded in websites, which is aggregated with profile data from other Google services in order to display targeted advertising to web visitors across a broad range of their own and other websites. | 5 | Months |
How Can you Manage your Cookies?
If you do not agree with the use of our Cookies on the Site, you can set up your browser settings to limit or exclude its use of Cookies. You may also customize your Cookies settings displayed in our Cookies’ pop-up. Your browser may provide you with information and control over the Cookies. Moreover, you can configure your browser to inform you when a Cookie is being used, giving you the opportunity to accept or reject the Cookie. Your browser’s “help” function will explain how to do this.
If you configure your browser to opt-out from storing Cookies, this might impact your ability to use, or interfere with certain aspects of your user experience on, our Site.
Finally, you also have the option to not use the Site.
How Long Cookies are Stored
Please refer to the above table for Cookie durations. You can also elect to delete Cookies manually by accessing your browser settings at any time.
Links to Third-Party Websites
The Cookie description and settings are only applicable to the Site, which is managed and owned by HAL. If we include a link to an external webpage and you click on it, you will leave the Site and be subject to the settings and policies applicable to that external website. Please be cautious and review the settings and the applicable policies of any external website you may visit, as HAL has no control over such websites’ settings or policies.
More About your Privacy
To find out more about HAL’s privacy policies and practices, please access our Online Privacy Statement or contact us at privacy@hal.hitachi.com
Effective Date and Revision History:
Date: March 13, 2024 , November 25, 2024, and February 13, 2025
Description: Approved updates by Legal team for compliance with applicable law.