Hitachi booth concept for CES 2026
Hitachi booth concept for CES 2026
December 3, 2025
Company to Showcase Innovations and Roadmap Harnessing the Power of AI for Novel Solutions Addressing the Most Complex Societal Challenges
SANTA CLARA, Calif, December 3, 2025 & Tokyo, December 4, 2025 – Hitachi, Ltd. (TSE:6501, “Hitachi”) today announced its exhibition plans for CES 2026, to be held January 6 to 9, where it will unveil innovative solutions and technology roadmaps for a harmonized society.
For over a century, Hitachi has been at the forefront of social innovation, combining Information Technology (IT), Operational Technology (OT), and physical products to transform businesses, governments, and communities. This long-standing legacy is now accelerated by the application of cutting-edge AI.
Hitachi’s commitment to social innovation is guided by a simple yet profound question: “What’s next?” This question shapes its CES 2026 experience, which will be hosted at Booth 8529 in the Las Vegas Convention Center’s North Hall.
For more details, the Hitachi CES 2026 event site will launch soon at https://hitachidigital.com/hitachi-at-ces-2026/.
Hitachi’s CES demonstrations address the most compelling societal needs in areas such as energy, mobility, digital technologies, and industrial automation. These technical showcases highlight how Hitachi enables clients to transform by creating new solutions and business models that leverage the power of AI.
Hitachi will introduce a groundbreaking AI initiative during CES Foundry, a two-day event focused on AI advancements. A presentation with NVIDIA will explore innovations in physical AI and itstransformative potential in real-world applications.
| Session | Pioneering Industrial AI Technologies |
| Speakers | Arya Barirani, Chief Marketing Officer, Hitachi Digital Deepu Talla, VP & GM, Robotics & Edge AI, NVIDIA |
| Date/Time | Thursday, January 8 @ 11:00 a.m. |
| Location | The Fontainebleau Las Vegas (Discovery Stage) |
Hitachi’s booth will show its solutions through six themed zones, each offering a glimpse into the future of mobility, energy, innovation, and industry. The demonstrations will also include HMAX—Hitachi's signature solution embodying physical AI technologies.
Hitachi will host a series of 10-minute technical presentations at its Innovation Theater. These sessions will feature insights from Hitachi’s group companies and partners, offering a front-row seat to groundbreaking ideas and transformative solutions.
Hitachi representatives from each technology area will be available for on-site briefings. To schedule a meeting, please contact Hitachi’s Briefing Center (sylvia.barranti@hitachidigital.com).
Through its Social Innovation Business (SIB) that brings together IT, OT (Operational Technology) and products, Hitachi contributes to a harmonized society where the environment, wellbeing, and economic growth are in balance. Hitachi operates globally in four sectors – Digital Systems & Services, Energy, Mobility, and Connective Industries – and the Strategic SIB Business Unit for new growth businesses. With Lumada at its core, Hitachi generates value from integrating data, technology and domain knowledge to solve customer and social challenges. Revenues for FY2024 (ended March 31, 2025) totaled 9,783.3 billion yen, with 618 consolidated subsidiaries and approximately 280,000 employees worldwide. Visit us at www.hitachi.com.