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Society is ever changing, daily churning out significant developments.
Therein lie the diverse livelihoods of its denizens.
Within the many connections, individuals respect and are respected in kind,
linking gracefully from one to another.
A better, more joyful world—hope for this is what pushes Linking Society forward.
Product design entails consideration of hardware/software product usability and aesthetics.
Hitachi's product designers deal with a wide range of Hitachi Group products, from home appliances to public-use products.
Guided by the theme “Designing Society 5.0,” Hitachi is aiming to bring its digital technologies to society with human-centric design.
New services are being created to realize value for customers and society to achieve digital transformation and the UN sustainable development goals (SDGs). We are also supporting people who are planning new businesses to identify issues, find solutions, and prove value with “NEXPERIENCE which is the methodology based on design thinking and service engineering technology.
Regarding Society 5.0 as a concept for creating a society that emphasizes enhancing human creativity rather than productivity and efficiency, Hitachi’s vision design activities are involving local communities and other stakeholders in concretely and practically considering new social systems required to make this a reality.