35 Years of Christmas Joy with Hitachi

Nov 2025

From the very first Christmas arch in 1991 to the dazzling display we know today, each light tells a story, not just of Orchard Road’s transformation, but also of Hitachi’s steadfast commitment to Singapore’s community and growth. 

For 35 years, Hitachi has been the main sponsor of the Orchard Road Christmas Light-Up, emphasising our long-standing commitment to give back to the community in a joyful and heartwarming way.  

Beyond the iconic main welcome arch, a series of distinctive photo installations celebrating both Christmas and SG60 can be found along the stretch - each with a unique local twist. The public may strike a pose at the traditional trishaw led by reindeers, located in front of Shaw House Urban Plaza and look out for other charming displays such as the nostalgic Toa Payoh Dragon Playground. 

At Hitachi, fostering community bonds and giving back to society have always been at the core of what we do.
 

On top of sponsoring the Christmas Light-Up for over three decades, Hitachi and its Group of Companies have continued with our annual tradition of giving back by donating SGD 220,000 as to the Community Chest. The funds will help support more than 300 critical social service programs, uplifing vulnerable groups across our local community, such as children with special needs, youths-at-risk, adults with disabilities, individuals facing mental health challenges, as well as seniors and families needing additional support.  

We extend our heartfelt gratitude to all participating companies and partners whose generosity made this contribution possible:

As an extension of the festive joy beyond Orchard Road, our flagship Corporate Social Responsibility (CSR) initiative, Hitachi Plays Santa (HPS) begun with a simple mission: for all Hitachi employees in Singapore to collectively give back to society. Now in its 9^th edition, HPS has returned with the theme “Light Up A Wish”. This year, the initiative brightened the lives of around 200 children and beneficiaries from the South Central Community Family Service Centre (SCCFSC) - including their siblings, transnational children and other centre beneficiaries - allowing us to share the excitement of the joyful season with everyone.

At SCCFC, the centre supports low-income families and empowers children from disadvantaged backgrounds with access to education, mentorship, and care. 

Over two months, staff across Hitachi Group of Companies contributed in different ways to bring joy to the children, each playing a part in sharing hope and happiness. The curated gifts fulfilled close to 200 wishes from SCCFSC’s young beneficiaries, turning each wish into a joyful moment to remember. Every gift was chosen and given with care, showing the children that someone was thinking of them and celebrating their hopes and dreams. 

During an internal workshop, colleagues also came together to build and pack three upcycled Christmas trees, each filled with small gifts such as stationery, mini toys, stickers, and snacks. These trees became a festive and sustainable symbol of the thoughtfulness, creativity, and warmth behind every gesture. 

Altogether, the curated gifts, snacks and toys prepared for the children exceeded SGD 15,000 in value, and this was made possible by the heartfelt contributions of our staff. 

The gifts and Christmas trees were presented to the children and their families during a special gift ceremony at the centre. To wrap up this year’s HPS program, our volunteers spent a joyful day with the beneficiaries at The Great Christmas Village at Shaw Urban House Plaza, ending with a classic Hippo bus ride to enjoy the dazzling Christmas lights up close.

As the festive lights shine brightly, they remind us that what’s next truly starts with us. Through every donation and act of kindness, every moment reflected the best of who we are - innovative, sincere, and guided by a pioneering spirit that drives us to create positive impact. Together, we shared festive warmth and support with those who need it the most, lighting up lives beyond Orchard Road. 

Looking ahead, Hitachi remains dedicated to delivering positive social impact and advancing sustainable, innovative technologies that uplift our partners, communities and our shared future. Let us continue to light the way forward, together.