What’s next starts with us: Moving forward as One Hitachi

The workshop opened with remarks from Mr. Shinichi Sakai, who highlighted the shared responsibility of all employees to embrace change, foster inclusion, and drive innovation. This was followed by a presentation from Mr. Kyle Tsushima on Hitachi’s global brand strategy and the evolution of the “Inspire the next” campaign. The refreshed brand underscores Hitachi’s commitment to Social Innovation, advancing sustainability, resilience, and digital transformation while unifying Group Companies under a clear, future-ready purpose.

The session also featured an educational session from the Corporate Communications Group (CCG) team and team-bonding activities to reinforce the shared message for all participants.

Now in its 9^th edition, Hitachi Plays Santa (HPS) has returned with the theme “Light Up a Wish”.  Held in conjunction with the internal workshop, this year’s HPS highlights how Hitachi brand and values guide in making meaningful, sustainable contributions to the local community.
 

HPS also serves as a visual reminder that our corporate purpose extends beyond our workplace, reaffirming Hitachi’s commitment to supporting the people around us and the wider community in Singapore.
 

With the three acts of kindness that encompass HPS, our efforts reached out to beneficiaries at the South Central Community Family Service Centre (SCCFSC), which supports low-income families and empowers children from disadvantaged backgrounds with access to education, mentorship, and care.

Over 2 months, our staff across 13 Hitachi Group Companies in Singapore donated recycled cups as well as small gifts such as stationery, mini toys, stickers and snacks. During the workshop, they also worked together to build, decorate and pack three handmade Christmas trees from simple, reused materials.
 

Each tree utilised recycled cardboard as the base and were adorned with the donated cups, now filled with snacks and toys for the children.
 

The activity showcased genuine harmony, as participants from diverse teams united around a common goal. Their collaboration reflected our shared spirit of creativity, teamwork, and purpose. The finished trees were gifted to SCCFSC, each carefully crafted, stocked with goodies, and ready to bring festive cheer to the beneficiaries.

Sincerity – Giving with honesty and heart

2nd act of kindness: Grant a Child’s Wish

All in all, our staff fulfilled close to 200 wishes from SCCFSC’s young beneficiaries. Each wish card was adopted, the gifts thoughtfully chosen, purchased and lovingly wrapped.

This act captured what sincerity means to Hitachi: responding to community needs with honesty, compassion, and a personal sense of responsibility. It’s a reminder that even small, heartfelt gestures can leave a meaningful and lasting impact.

Pioneering Spirit – Creating new ways to bring joy

3rd act of kindness: Light Up a Wish

On 8 November, 15 Hitachi volunteers visited SCCFSC to present the gifts, joined by Mr Masayuki Takeuchi, Executive General Manager of Global Corporate & Brand Communications Division, Hitachi, Ltd., Mr Kyle Tsushima, and Ms Florence Chow. They spent quality time with the children, helping to make their Christmas joyful and memorable.
 

The children’s excitement as they unwrapped their presents, marvelled at the trees, and tucked into a festive buffet reminded us of the extraordinary joy that small acts of kindness can bring.
 

To conclude this year’s HPS, our volunteers spent a day of family fun with the beneficiaries at The Great Christmas Village at Shaw Urban House Plaza, ending with an open-top Hippo bus ride to enjoy the dazzling Christmas lights up close.

Date of Release: December 2025