Branding campaign in Hitachi City, Japan, the founding place of Hitachi

Hitachi was founded in the city of Hitachi, Japan and it is a key location supporting Hitachi's energy business.
Hitachi's ads are in various places around the city. They are well received by customers, visitors and the local community. When you visit the city, look for Hitachi's ads.

Fixed-route bus services operated by Ibaraki Kotsu Co., Ltd.

Four buses running on fixed routes in the city bear pictures of the five-horsepower induction motor that is the company's founding product and the message, "Pioneering the Future of Sustainable Energy with Hitachi's Technology" to commemorate the 150th birthday of Namihei Odaira, the founder of the company.

Display location: Route buses serving between the Kamine Office and the Hitachi Minami Office
Ad display period: Starting March 29, 2024

Expressway bus services operated by Ibaraki Kotsu Co., Ltd.

Expressway buses with green graphic wraps including the message, "Pioneering the Future of Sustainable Energy with Hitachi's Technology" are in operation.

Display location: Unchartered expressway buses on the Takahagi-Hitachi route
Ad display period: Starting March 1, 2024

Digital signage on the premises of JR Hitachi Station

A video clip with a message saying that since its foundation in 1910, Hitachi has been serving society as it moves towards the future is displayed on the screens of digital signage on the premises of JR Hitachi Station.

Ad display period: Starting March 29, 2024
Note: During events, other ads and graphics may be displayed.

Signboards in JR Hitachi Station's open passageway

Graphics featuring the five-horsepower induction motor that is the company's founding product and the Sogyo Goya (founding factory) are displayed in JR Hitachi Station's open passageway in commemoration of the 150th birthday of Namihei Odaira, the founder of the company.

Ad display period: Starting February 29, 2024

Ads beside the doors of Hitachi and Tokiwa limited express trains

Graphics featuring the five-horsepower induction motor that is the company's founding product and the Sogyo Goya (founding factory) are displayed beside the doors of Hitachi and Tokiwa limited express trains that run on the JR Joban Line in commemoration of the 150th birthday of Namihei Odaira, the founder of the company.

Display location: Beside the doors of Hitachi and Tokiwa limited express trains running on the JR Joban Line
Ad display period: Starting February 1, 2024

Roadside signs

Roadside signs featuring green graphics and the message "Pioneering the Future of Sustainable Energy with Hitachi's Technology" have been placed at eight locations in Hitachi City along national highways.

Display location: Aigacho, Kawaragocho, Kujicho, Kokubucho, Tomecho, Mizukicho and Momiyacho in Hitachi city
Ad display period: Since March 1, 2024
(Aigacho, Kokubucho, Tomecho, and Momiyacho since November 15, 2024)

Poster

A poster featuring a scenic view of the Hitachi city from Kamine Park and the company's message is displayed in post offices in the city.

Display location: Post offices in the city of Hitachi (e.g. the Hitachi Post Office)
Ad display period: Starting March 11, 2024