Constructing a Digital Management Platform
To contribute to the expansion of social innovation businesses and to the realization of digital management, we aim to build a digital management platform that will be shared throughout the Hitachi Group. Even as we expand our company scope and portfolio, this shared platform will provide information for growth and keep costs down.
We are building a CRM platform to consolidate and visualize data about markets, customers, and projects globally, as well as to contribute to enhanced information-provision and sales activities in the marketing departments at all Hitachi companies.
By creating chunks of data that help us to comprehensively visualize the relationship between the Hitachi Group and our customers, we will strengthen marketing and sales activities through the entire Group.
Our Group-wide CRM platform was released in Japan in August 2022 and in other countries in January 2023 (with the exception of some Group companies outside Japan who deployed the platform in advance). We are planning to deploy the platform to all companies from FY 2023 to FY 2025.
In order to enhance marketing and sales activities, we must be able to visualize business performance of the entire organization in real time and collect and accumulate data of the same quality from around the world. To this end, we will encourage Group-wide sharing of information and visualize customer contact logs, orders received, opportunity pipelines, competitor information, and macro market information.
We will provide data-analysis functionality to achieve sophisticated utilization of consolidated data. In the past, we were only able to search the records of orders received and commodities procured by a BU#2 or Group company by using a keyword indicating an industry sector, a region, a customer, etc. Our Group-wide CRM platform combines both external information (such as market scale and growth rate) and internal information (such as orders received, sales revenue, and gross profit), so we will be able to search information from many different perspectives.
By assigning priorities to different opportunities, we will support cross-sales expansion and the creation of social innovation businesses across multiple departments. Our initiatives will support whitespace searches via the analysis of external and internal data in order to visualize data that could not be previously seen, as well as more developed proposals that make use of shared data on orders made, orders received, and customer data. In addition, by reducing the level of effort required to prepare proposals via the use of consolidated customer-relevant data and case examples, we will promote stronger sales activities. These efforts will not only make it possible to engage in more efficient sales activities, but will also allow us to generate proposals that maximize the value of the Hitachi Group for our customers.
