Privacy Policy
Enacted on April 1, 2005
Revised on April 14, 2026
This privacy policy sets out how Hitachi uses and protects your personal data.
Hitachi, Ltd. and/or Hitachi Europe Limited are the controllers and are responsible for your personal data (collectively referred to as "Hitachi", "we", "us" or "our" in this privacy policy).
What categories of personal data does Hitachi collect about me when using this website, why, and on what legal basis?
"Personal data" means any information relating to you. Hitachi will only collect your personal data on this website for the following reasons:
What personal data? | Why? | What legal basis? |
Identity Data (title, name, organization, country) , Contact Data (email address and telephone number),Enquiries | To respond to your enquiry | Our legitimate interests, namely serving you by providing you with the information you request from us. |
Usage Data (information about how you interact with and use our website, including IP address, pages accessed, URLs, time and date of visits, links clicked), Performance and Analytics Cookie Data and Website Analytics Data | To analyze access data and usage of the website in order to improve content and performance | Our legitimate interests, namely serving you better by improving the functionality and performance of the website. Such processing does not involve profiling you or personalizing the website content based on your individual characteristics.
Your consent (for processing Performance and Analytics cookie data). |
Technical Data (IP address, browser type and version, time zone and location, browser plug-in types and versions, operating system and platform, device type and ID and other technology on the devices you use to access this website) and Strictly Necessary Cookie Data. | To ensure the secure, proper functioning and maintenance of the website | Our legitimate interests, namely, protecting you and the website from any security threat.
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Marketing and Advertising Cookie Data (information about interactions with ads, campaign performance, identifiers) | To deliver relevant advertising and measure the effectiveness of our campaigns | Your consent. |
Strictly Necessary Cookie Data | To ensure the proper functioning of our website, including managing load balancing, and enabling secure log-in sessions. | Our legitimate interests, namely ensuring the proper operation of our website. |
Functional Cookie Data | To enable enhanced functionality and personalization, such as remembering your preferences | Your consent. |
Further details about the cookies we use, including their purposes, retention periods, and how to withdraw consent, are set out in our Cookie Policy.
How is your personal data collected?
Hitachi uses different methods to collect data from and about you including through:
· Your interactions with us. You may give us your personal data by filling in online forms or by corresponding with us by post, phone, email or otherwise. This includes personal data you provide when you:
o subscribe to our service or publications;
o request marketing to be sent to you;
o enter a competition, promotion or survey; or
o give us feedback or contact us.
· Automated technologies or interactions. As you interact with our website, we will automatically collect Technical Data and Usage Data. We collect this personal data by using cookies and other similar technologies.
· Third parties or publicly available sources. We will receive personal data about you from various third parties and public sources as set out below:
o technical data is collected from analytics providers;
o identity and contact data may be collected from data brokers or aggregators; and
o identity and contact data may be collected from events, exhibitions or other publicly available sources.
Who might Hitachi share my personal data with?
We may share your personal data where it is necessary for the purposes set out above with the following categories of recipients:
· Entities within the Hitachi Group of companies. A list can be found here: Group Companies: Hitachi Global
· External third-party support providers. We may share personal data with external service providers (and their affiliates) who help us with internal processes. It is our policy to use only third-party support providers that are bound to maintain appropriate levels of data protection, security and confidentiality, and that comply with any applicable legal requirements for data processors.
Sometimes we outsource tasks, such as analyzing access data (e.g., IP address, referring page, browser/OS details) to improve content and performance. In these cases, we share only the minimum data needed and only for the agreed purposes, under our instructions.
We choose providers that meet our privacy standards and require them to sign data processing agreements. If they use sub-processors, those are also bound by the same.
· Specific third parties.
Processor | Sub-processor | Purpose | Location(s) |
Hitachi Document Solutions Co., Ltd. (株式会社 日立ドキュメントソリューションズ) | SIOS Technology, Inc. (サイオステクノロジー株式会社) | To analyze access data to improve content and performance | Japan |
· Other third-party recipients as appropriate or necessary for the purpose for which we collect and process your personal data.
· An acquirer or successor of Hitachi entities. If a change happens to our business, the new owners may use your personal data in the same way as set out in this privacy policy.
We require all third parties to respect the security of your personal data and to treat it in accordance with the law. We do not allow our third-party service providers to use your personal data for their own purposes and only permit them to process your personal data for specified purposes and in accordance with our instructions.
What happens when my personal data is transferred out of the EEA or the UK?
Whenever we transfer your personal data out of your country of residence, we will comply with data protection laws in your country, including those that require us to implement safeguards to ensure that your personal data is afforded a similar degree of protection in the destination country. Such safeguards include:
(1) an adequacy decision adopted by the European Commission or the UK Government (for example, Japan is recognized under such a decision);
(2) the European Commission’s Standard Contractual Clauses for international data transfers out of the EU and the UK’s International Data Transfer Addendum for international transfers out of the UK; or
(3) a derogation permitted under applicable laws.
How does Hitachi keep my personal data secure?
Hitachi has put in place appropriate security measures to prevent your personal data from being accidentally lost, used or accessed in an unauthorized way, altered or disclosed. In addition, we limit access to your personal data to only those employees, agents, contractors and other third parties who have a business need to know. They will only process your personal data on our instructions and they are subject to a duty of confidentiality.
How long will Hitachi keep my personal data for?
The retention periods set out below shall apply to the respective categories of personal data collected:
Categories of Personal Data | Retention Period |
Identity Data, Contact Data and Enquiries | 6 months |
Usage Data and Technical Data | 1 year |
Website Analytics Data | 7 years |
Strictly Necessary Cookie Data | Please refer to our Cookie Notice, available via the link below, for information on the retention periods of each category of cookie data. |
Functional Cookie Data | |
Performance and Analytics Cookie Data | |
Marketing and Advertising Cookie Data |
For the avoidance of doubt, Hitachi will only retain your personal data for as long as reasonably necessary to fulfill the purposes we collected it for, including for the purposes of satisfying any legal, regulatory, tax, accounting or reporting requirements. We may retain your personal data for a longer period in the event of a complaint or if we reasonably believe there is a prospect of litigation in respect to our relationship with you.
What rights do I have in respect of my personal data?
You have a number of rights in relation to your personal data. These can differ by country, but can be summarized in broad terms as follows:
· Right to withdraw consent
You have the right to change your mind and withdraw your consent for us processing your personal data.
· Right of access
This enables you to receive a copy of the personal data we hold about you and to check that we are lawfully processing it.
· Right to rectification
You may have the right to rectify inaccurate or incomplete personal data concerning you.
· Right to erasure (right to be forgotten)
You may have the right to ask us to erase personal data concerning you.
· Right to restriction of processing
In limited circumstances, you may have the right to request that we restrict the processing of your personal data.
· Right to data portability
You may have the right to receive personal data concerning you, which you have provided to us, in a structured, commonly used and machine-readable format and you may have the right to transmit that data to another entity.
· Right to object and rights relating to automated decision-making
Under certain circumstances you may have the right to object, on grounds relating to your particular situation, at any time to the processing of your personal data, including profiling, by us and we can be required to no longer process your personal data. This may include requesting human intervention in relation to an automated decision so that you can express your view and to contest the decision.
To exercise any of these rights, please contact us as stated below.
You also have the right to lodge a complaint with the competent data protection supervisory authority. We would, however, appreciate the chance to deal with your concerns before you do so, so please contact us in the first instance.
Third-party links
This website may include links to third-party websites, plug-ins and applications. Clicking on those links or enabling those connections may allow third parties to collect or share data about you. We do not control these third-party websites and are not responsible for their privacy statements. When you leave our website, we encourage you to read the privacy notice of every website you visit.
Who can I contact if I have questions?
If you have concerns or questions regarding your personal data you can contact us via the same contact form you used on our website originally or, if you would prefer, you can write to us:
Hitachi Europe Ltd.
FAO: ECBC
Ditton Park, Riding Court Road, Datchet, Slough, SL3 9LL
Cookie Policy
This Cookie Policy explains how we use cookies and similar technologies when you visit our website.
1. What are cookies?
A cookie is a small text file that the website sends to the customer's device for the purpose of keeping records. It identifies your device, typically your web browser, but it cannot identify your individual identity.
Cookies are necessary for a personalized user experience, they remember your preferences (e.g. language used) as well as activities (e.g. pages visited, etc.) on our website, while others provide enhanced functionality, gather analytical data to improve performance, enable us or our Adtech partners to deliver personalized advertisements by tracking you across the internet, or enable sharing via social media.
2. Types of cookies we use
· Strictly Necessary Cookies – Required for the operation of our website (e.g., security, load balancing, log-in sessions). These cannot be switched off.
· Functional Cookies – Enable enhanced functionality and personalization, such as remembering your preferences.
· Performance/Analytics Cookies – Collect aggregated information on how visitors use our website, to help us improve its performance.
· Targeting/Advertising Cookies – Used to deliver relevant advertising and track the effectiveness of our campaigns.
3. Third-party cookies
Some cookies are set by third parties (such as analytics providers or advertising networks) to provide services to us. These third parties may also collect information about your online activities across different websites.
4. How long cookies are stored
Cookies may be “session cookies” (deleted when you close your browser) or “persistent cookies” (stored on your device for a set period or until you delete them). Specific retention periods are listed in our cookie settings tool.
6. Your choices
When you first visit our website, you will be asked to provide your consent to non-essential cookies. You can change or withdraw your consent at any time through our Cookie Settings. You may also configure your browser to block or delete cookies, but this may affect site functionality.
7. Contact us
If you have any questions about our use of cookies, please contact us at:
Hitachi Europe Ltd.
FAO: ECBC
Ditton Park, Riding Court Road, Datchet, Slough, SL3 9LL
