If we change the start, we can start the change.

Release Date: March 2023

This campaign was developed in fiscal year 2023, marking a key milestone toward achieving Hitachi’s Mid-term Management Plan 2024. It aims to strengthen the presence of the Green Energy business, one of the core pillars of Hitachi’s environmental growth strategy, and to build greater anticipation among customers.  
 

The video’s key visual is inspired by power transmission lines, symbolizing how Hitachi’s energy business delivers clean energy across the world.  

The main message, “If we change the start, we can start the change.”, highlights a key insight: as global efforts toward carbon neutrality accelerate, transforming energy at its source can lead to a cleaner world. While these changes in energy are not always visible, they are fundamentally reshaping the world. This defining characteristic of the energy business is expressed through the concept of “SILENT INNOVATION.”