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Lumada = illuminate+data
(produces value by focusing on data)
Using images and animations to explain the changes resulting from urban projects, and ensuring road projects proceed steadily with the participation of residents
TRAFFICSS: A traffic flow simulator supporting road projects and urban development
Using an information linkage tool (suitable for medical and long‑term care at home) to help provide services smoothly
Smooth collaboration among stakeholders involved in home care improves operational efficiency and the quality of care
Co‑creation Project Between Nojima and GlobalLogic Japan
Collaboration to Create Value Through New Customer Experience That Delivers Satisfaction, Inspiration, and Excitement
Reducing the risk of information leakage, improving the efficiency of personal‑information handling operations, and improving convenience by utilizing personal information
Tokumei Bank: The Confidential Information Management Service
Hitachi contributes to the growth of customers’ businesses by harnessing digital technologies and data, while also reducing costs and enhancing operational efficiency.
With the evolution of technology and diversification of lifestyles and values, businesses are evolving from selling goods to providing value through services, including experiential offerings, and the emergence of new businesses.
To effectively adapt to changes in business environments and anticipate the future, we assist in the growth of customers’ business by leveraging digital technologies and methodologies such as Lumada’s customer co-creation framework, data analysis and AI to create innovative value propositions and drive business growth.
What is Lumada’s Customer Co-creation Framework?
Hitachi drives the co-creation with our customers to deliver new value to their customers, enabling the expansion of their business. Specifically, we leverage Lumada’s Co-creation framework, cultivated through our co-creation activities with customers, to provide End-to-End support for our customers’ business creation process.
For example, in scenarios where innovative user experiences need to be provided to our customers’ customers, we employ design-led digital engineering to quickly extract essential challenges and needs and design new user experiences. Leveraging Hitachi’s vast array of assets (AI tools, methodologies, use cases, solutions), as well as our accumulated knowledge, we consistently support everything from service development to delivery, analysis of usage data, and gaining insight.
Lumada is Hitachi’s advanced digital solutions, services, and technologies for turning data into insights to drive digital innovation.
Coined from the words "illuminate" and "data", the name Lumada embodies our goal of shining a light on our customers' data and illuminating it in such a way that we can extract new insight, thereby resolving our customers' business issues and contributing to their business growth.