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Hitachi
Research & Development
NEXPERIENCE is Hitachi’s co-creation methodology as well as a platform for research activities aimed at solving social issues. we are conducting advanced reseaches with the University of Tokyo, Kyoto University, Hokkaido University, and other higher learning institutions.

What kind of society are we aiming to build?
The “future society” as conceived by Kyoto University and Hitachi

What is a society? What is a social issue?
And, what constitutes a “good society” where these social issues have been resolved?

Aiming to realize true social innovation, together with Kyoto University professors and students̶the future leaders of the next-generation̶we discussed “what society is,” “what humanity is,” and “what makes a good society.” We answered these questions by going back to the basic and fundamental aspects and looking at things from a multifaceted perspective beyond technology. From 2018 onwards, in addition to the professors in the above disciplines, we also continued discussions with experts in astrophysics, insect ecology, neurophysiology, benefits of inconvenience, applied life sciences, and other fields, and delved into the importance of having curiosity among the people and the initiative to ask questions about society. These initiatives have been published in a book entitled “Beyond Smart Life (Curiosity-Driven Society). ” (August 2020, Nikkei Business Publications) To “foster the people’s curiosity in social issues,” as proposed in the book, we are currently developing digital contents for learning using XR technology* together with students and experts in the field. Cyber-PoC for Cities is a workshop tool that helps elicit empathy during community development discussions among citizens, local governments, and enterprises. We are currently conducting research to develop it as a standard tool for smart cities. Communities include various stakeholders, such as local governments, enterprises, and citizens. Achieving consensus among all these stakeholders regarding scenarios for new community development is a challenging task. Cyber-PoC for Cities visualizes community data and the benefits of deploying solutions to address issues from multifaceted perspectives of economic efficiency, sustainability, and residents’ QoL. This creates opportunities for engaging stakeholders in discussing the future of the community and enabling them to empathize with each other.

Since 2016, Kyoto University and Hitachi have been searching for the root cause of social issues in 2050 and conducting research on their solutions, proposing the roles that universities and companies should play.
In 2017, through discussions with Kyoto University professors in the fields of primatology and anthropology, western history, economics, social psychology, and area studies, we consolidated the fundamental social issues that threaten our lives as “Crisis 5.0.”

Trilemma faced in considering the social issues in 2050 https://www.hitachi.oi.kyoto-u.ac.jp/project/417/

Social issues in 2050 and the values necessary to escape from the crisis they bring about

From 2018 onwards, in addition to the professors in the above disciplines, we also continued discussions with experts in astrophysics, insect ecology, neurophysiology, benefits of inconvenience, applied life sciences, and other fields, and delved into the importance of having curiosity among the people and the initiative to ask questions about society.

These initiatives have been published in a book entitled “Beyond Smart Life (Curiosity-Driven Society). ” (August 2020, Nikkei Business Publications)

Development of digital contents that foster curiosity in society

To “foster the people’s curiosity in social issues,” as proposed in the book, we are currently developing digital contents for learning using XR technology* together with students and experts in the field.

*XR technology: General term for the superimposition and fusion of the virtual and real worlds

Workshop tool that supports citizen participation in community development
Cyber-PoC for Cities

Cyber-PoC for Cities is a workshop tool that helps elicit empathy during community development discussions among citizens, local governments, and enterprises.
We are currently conducting research to develop it as a standard tool for smart cities.

Communities include various stakeholders, such as local governments, enterprises, and citizens. Achieving consensus among all these stakeholders regarding scenarios for new community development is a challenging task.

Cyber-PoC for Cities visualizes community data and the benefits of deploying solutions to address issues from multifaceted perspectives of economic efficiency, sustainability, and residents’ QoL. This creates opportunities for engaging stakeholders in discussing the future of the community and enabling them to empathize with each other.

The tool supports various activities—from the sharing of issues faced by the community to achieving consensus on the directions for addressing those issues.

Visualize and share issues using data

Visualization of the characteristics and current state of the community on the map

Simulate solutions to issues

Rendering of ideas for solving issues on the map

Calculate and agree on effects

Calculation of effects of introducing solutions and agreement on directions for addressing issues

Engage citizens in urban planning through visualization of urban data and support consensus-building among diverse stakeholders.

Leverage the tool in efficient planning and implementation of urban development programs and in consensus-building by applying human flow measurement and effect estimation.
As an urban data visualization tool, it enables straightforward presentation of human flow, traffic, and other urban data and supports the active participation of citizens in urban development.
Human flow measurement data
Cyber-PoC for Cities: Urban data visualization tool
Citizen workshops
Reflection into urban development
Co-creation partners Matsuyama City, Matsuyama Urban
Design Center, the University of Tokyo, Ehime University, Nissan, Iyotetsu, Shikoku Railway Company