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Collect and analyze external factors surrounding the theme from the political, economic, social, technological, legal, and environmental (PESTLE) perspectives to discern future business opportunities.
Elucidate mechanisms for the occurrence of social and group problems by comprehending actual situations based on ethnography research and connect the mechanisms with the solutions to issues.
Clarify the issues faced and the values sought by the customer and create services that lead to the solution of the issues by linking the knowhow of participants and technologies within and outside the company.
Sort out relationships of stakeholders and design a win-win business structure for all stakeholders in order to make it a sustainable business.
Analyze and model the benefits of the service from the perspective of management and operations to evaluate the values for the customer as well as for the service provider.
Conduct comprehensive simulation of which services can provide what values to address the field problems using field data and promote consensus building.
Capture the future signs of sustainable urban lifestyles based on discernment of the future
Stimulate the discernment of changes in people’s thought and behavior in the digital society and the consideration of future social issues from the citizens viewpoint
NEXPERIENCE was born from Hitachi’s long history of social innovation for realizing a human-centered society, or now called as Society 5.0. Hitachi has been practicing design thinking for over half a century and advocating the creation of “experienced value” for over twenty years. On these activities NEXPERIENCE was established to create the high-value experiences of users.
We use NEXPERIENCE for a variety of different purposes: to resolve customers’ business challenges (Ex-Approach), to create new businesses, and to envision a better future. What is common, however, is the creation of human-centered value through co-creation.
Hitachi will keep evolving NEXPERIENCE, nurturing the human resources who use NEXPERIENCE, and resolving various challenge with our partners around the world to build an abundant society.