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Hitachi founder Namihei Odaira's sincere belief, "Contribute to society through the development of superior, original technology and products" has been handed down to the Hitachi Group today to form Hitachi's Mission.
Hitachi's century-long history is one of giving shape to this Mission, and of supporting society and realizing a more comfortable and more safer world through our technologies and products.
These Values emulate the founding spirit of Hitachi, and have been embraced with care and guided by our predecessors for over a century. This spirit resonates through the way we think and operate, as we collectively strive to deliver solutions that create new value globally.
The willingness to respect the opinions of others and discuss matters in a manner that is thorough and frank, but fair and impartial, and once a conclusion has been reached, to cooperate and work together to achieve a common goal.
To act with a sense of ownership and honesty at all times and never pass the buck. The spirit to meet society's expectations and generate credibility for Hitachi.
To work creatively, using novel approaches to enter new areas. To always act as a pioneer within our areas of expertise and to have the passion to pursue higher goals beyond our capabilities.
To achieve greater advancements. To address today's global challenges in resources, energy, and the environment, and build a sustainable society. We have created the Vision as a fresh expression of what the Hitachi Group aims to become in the future.
Our Mission and Values, embraced with care by our predecessors over Hitachi's 100 year
history and passed on to future generations, are expressed with a color we call
"Inspire Red" to reflect the passion they have always contained, and to signify
that these will never be changed.
And our Vision of what the Hitachi Group aims to become in the future is expressed
in blue, conjuring the image of the vast blue sky we all share.
Just as the world is brought together under one sky, our hope to unite
us as One Hitachi, through our Vision, is expressed with this color.