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Originally set by Hitachi founder Namihei Odaira, the Mission has been carefully passed on
to generations of employees and stakeholders throughout the company's 100-year history.
The Values reflect the Hitachi Founding Spirit, which was shaped by the achievements of
our company predecessors as they worked hard to fulfill Hitachi's Mission.
The Vision has been created based on the Mission and Values. It is an expression of what
the Hitachi Group aims to become in the future as it advances to its next stage of growth.
The Mission, Values and Vision are made to be shared in a simple concept: Hitachi Group Identity.
Our Mission and Values, embraced with care by our predecessors over Hitachi's 100 year history and passed on to future generations, are expressed with a color we call "Inspire Red" to reflect the passion they have always contained,
and to signify that these will never be changed.
And our Vision of what the Hitachi Group aims to become in the future is expressed in blue,
conjuring the image of the vast blue sky we all share.
Just as the world is brought together under one sky, our hope to unite us as One Hitachi,
through our Vision, is expressed with this color.
Hitachi founder Namihei Odaira's sincere belief, "Contribute to society through the development of superior, original technology and products" has been handed down to the Hitachi Group today to form Hitachi's Mission.
Hitachi's century-long history is one of giving shape to this Mission, and of supporting society and realizing a more comfortable and more safer world through our technologies and products.
These Values emulate the founding spirit of Hitachi, and have been embraced with care and guided by our predecessors for over a century. This spirit resonates through the way we think and operate, as we collectively strive to deliver solutions that create new value globally.
To achieve greater advancements. To address today's global challenges in resources, energy, and the environment, and build a sustainable society. We have created the Vision as a fresh expression of what the Hitachi Group aims to become in the future.
Hitachi colleagues from around the world talk about their passion and dreams in their work, and strongly express "I am Hitachi" with pride and belief that each employee represents Hitachi.
Coming together as one to support building infrastructures, while working to inspire the world. This is our world view, in the form of music and visuals to express the Vision.